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Prepare Your Partnership by Following a Structured Alliance Process

Peter Simoons

Many large companies that have entered into successful alliances have documented their processes. The Association of Strategic Alliance Professionals ( ASAP ) captured the best practices of their members into a seven-step strategic alliance process.

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25 Tips for Successful Partnerships & Alliances

Peter Simoons

I shall be elaborating these 25 elements as we go along, but for now, let’s get a few things about strategic alliances clear. In the first place, what does the phrase “strategic alliance” even mean? As per that definition, a strategic alliance is focused on long-term goals.