Engineering Partnership strategies Partnership success 
Impact
DECEMBER 17, 2024
What brands can do : Focus partnership strategies on value demonstration rather than pure discounting to capture higher-intent purchases. Media arbitrage Search engine, social, or programmatic marketers that manage keyword campaigns for brands, often on a performance basis.
Impact
NOVEMBER 9, 2022
Partnership success story: How Skyscanner ensured a perfect partnerships program take off. As the leading travel search engine, Skyscanner found success by powering Microsoft’s Bing Flights with native software integration and increased brand awareness with content creators.
Impact
FEBRUARY 12, 2025
Media arbitrage Search engine, social, or programmatic marketers that manage keyword campaigns for brands, often on a performance basis. The following findings examine how consumer behavior affected key performance metrics and how they might drive your future partnership strategies.
Expert insights. Personalized for you.
52 
Let's personalize your content