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As the first quarter of 2025 comes to a close, organizations in the channel have made various shifts to advance their enterprises into the next three quarters of the year. Big names like Intel, Google, and HPE all made changes to their executive benches, while other organizations made sweeping changes to their leadership teams. Lets take a look at all the significant moves that shook up the channel in March.
Expanding market reach is an ambition many organisations share, but few truly grasp what it takes to do so effectively. One company found itself at this crossroads. Their network of partners had helped them establish a presence, but these relationships were transactional, inconsistent, and failing to drive real growth. They saw the potential of alliances but lacked the structure and expertise to turn these partnerships into a strategic advantage.
Bargaining with a small child is like negotiating with a terrorist. They pull every trick to manipulate you and get what they want: tears, anger, threats and just an outright, persistent no. They have the power to test your patience and ruin your morning just by their refusal to eat sandwiches that have the crusts on. When youre working to win over corporate partners, you wont see the same temper tantrums (usually!
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
CrowdStrike, a cybersecurity provider, recently announced a new Services Partner Program that empowers global systems integrators (GSIs), managed service providers (MSPs), and managed security service providers (MSSPs) to increase the adoption of CrowdStrike Falcon Next-Gen SIEM. This new program will provide organizations with new incentives, training tools, and CrowdStrike resources and support while empowering service partners to drive customer success while growing their SIEM transformation
Emerging Technologies Transforming Industries with Unprecedented Growth Opportunities LONDON, 3 April 2025 Frost & Sullivan has unveiled the 15th edition of its highly anticipated annual analysis, “2025 Top 50 Technologies,” highlighting 50 key innovations poised to redefine industries and catalyse market opportunities valued at $1.8 trillion over the next five years.
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Emerging Technologies Transforming Industries with Unprecedented Growth Opportunities LONDON, 3 April 2025 Frost & Sullivan has unveiled the 15th edition of its highly anticipated annual analysis, “2025 Top 50 Technologies,” highlighting 50 key innovations poised to redefine industries and catalyse market opportunities valued at $1.8 trillion over the next five years.
Want the highlights from the 2025 L&D Playbook at a glance? This easy-to-scan infographic breaks down the top seven trends reshaping workplace learningfrom AI-powered personalization to strategies for measurable ROI. The fast track to inspiration includes compelling stats, actionable tips, and expert insights to help you stay ahead in the fast-changing world of learning and development.
Artificial Intelligence (AI) has revolutionized multiple industries, offering automation, insights, and efficiency that were previously unattainable. Within channel and partnership ecosystems, AI holds immense promise, from streamlining partner management to optimizing marketing and sales strategies. However, before organizations take the leap into AI implementation, they must navigate several critical challenges that can impact its effectiveness and success.
Senior Instructional Designer Rachel Roladers skills creating coursework and lifting others up go back to the early days of her career. Learn more about her journey. The post Leaving Places and People Better than She Finds Them appeared first on MarketSource.
Revolutionizing Industrial Automation The industrial cobots market is undergoing a radical transformation. With businesses increasingly prioritizing efficiency, flexibility, and cost-effectiveness, collaborative robots (cobots) are becoming a critical element in reshaping industries. As technological innovations advance, companies are racing to integrate cobots into their operations to gain a competitive edge.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Remember that scene in Mean Girls where Gretchen Wieners tries to make fetch happen? Referral marketing also works hard to create hype. But instead of forcing trends, businesses influence conversions by encouraging happy customers to naturally spread brand awareness. Think of referral tracking as your word-of-mouth detective revealing which customer champions are sending you qualified leads, which messages convert best, and where your referral funnel might be leaking.
OpenAI has announced that it secured $40 billion in fresh funding. This massive investment values the company at an eye-popping $300 billion. According to CNBC , this financing round is the largest private funding round ever in the tech industry. Japanese investment holding company SoftBank is leading a massive funding round with a $30 billion investment, backed by several prominent supporters including Microsoft (a key existing investor), as well as Coatue, Altimeter, and Thrive. “OpenAI
Whether it's preventive care, chronic condition management, or diagnostic expertise, internal medicine and primary care physicians are the foundation of a healthy population. As demand for qualified internists and PCPs continues to rise, finding the right recruiting partner is essential for healthcare organizations aiming to maintain high standards of care.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Revolutionizing Industrial Efficiency The industrial edge market is undergoing a profound transformation, redefining how industries process data, managing operations, and ensure efficiency. As businesses scramble to integrate edge computing, AI-driven automation, and sustainable solutions into their infrastructure, the global industrial landscape is shifting dramatically.
In 2025, businesses across the U.S. are navigating a complex and fast-changing global trade environment. Recent tariff increases on purchases imported from certain trading partners are putting new pressures on sourcing strategies, supplier relationships, and cost control.
Generative infrastructure organization, StackGen, recently announced that its Generative Infrastructure Platform will be available on the Google Cloud Marketplace, after establishing a partnership with Google Cloud Platform (GCP). StackGen platform addresses complexity, efficiency, and security of cloud deployments The partnership will allow DevOps and platform engineering teams to accelerate cloud adoption, enhance developer workflows, automate cloud migrations to GCP, enforce governance, and l
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Xavier couldnt remember the last time he had fun. His marriage was strained, his children distant and work had become a drag. He had spent so much of his time and energy being serious that hed forgotten what it was like to feel joy.But a conversation with an old friend jolted him into action. As he listened to his friend recount moments spent with his grandchildren, friends and enjoying various hobbies, Xavier realised he was jealous of how full his friends life was.
Customer experience (CX) is becoming the defining competitive edge in the power and energy industry, surpassing even price and product. This calls for a holistic approach to managing all customer interactionsfrom initial awareness to post-service engagement. Moreover, with rapid digitalization and decentralization, energy companies face mounting pressure to enhance CX , increase brand awareness, maximize customer trust, and integrate disparate omnichannel contact center software.
ClearPoint Next is more than a visual refreshits a powerful upgrade that simplifies strategy execution, improves collaboration, and enhances reporting clarity.
Understanding and managing building code compliance is crucial for businesses and contractors. Non-compliance can result in serious financial and legal consequences, disrupting operations and damaging professional reputations. This guide provides essential insights into effectively navigating and resolving building code violations. Please note this blog post should be used for learning and illustrative purposes.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Specialty technology distributor Climb Channel Solutions and AI cybersecurity provider Darktrace have formed a distribution agreement for North America, allowing Climb to distribute Darktraces portfolio of AI-powered cybersecurity products across the continent. New agreement brings ActiveAI Security Platform to Climb partners Darktraces pioneering use of AI in network detection and response has earned the trust of thousands of organizations worldwide, said Dale Foster, CEO of Climb Channel Solut
Are we sprinting without knowing where the finishing line is? As the latest AI models dominate headlines and everyone scrambles to latch onto the generative AI bandwagon, many of us are wondering: Are we asking the questions that truly matter, or are we simply chasing what feels urgent or trendy?This inherent tension was at the heart ofa discussion I moderated during the recent INSEAD Americas Conference, held at theINSEAD San Francisco Hub For Business Innovation.
Imagine a world where sunlight isnt bound by seasons or geographywhere plants flourish indoors. Frost & Sullivans recent Growth Webinar Companies to Action in Global Homes & Buildings: What are the Roles of Top Lighting Innovators in Advancing Horticulture? envisions such a reality, exploring how advanced horticulture lighting can rewrite the rules of farming.
Explore top portfolio management software tools to enhance your strategic success. Find the best solutions to streamline your investment management process.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
In this premiere episode, SFEs Director of Business Development, AJ Dunne, sits down with Co-Founder and Managing Partner Greg Dunne to explore what customer loyalty really means in the B2B space. From aligning sales and marketing to creating consistent buyer experiences, Greg shares actionable insights on how mid-market companies can drive lasting relationships and long-term growth.
Its nearly impossible to look anywhere in the channel without hearing about change. From evolving technologies to shifting service models and the ongoing transformation of how businesses approach their tech stack, there is plenty in 2025 that partners might not have seen a decade ago. Channel Insider spoke with various executives at vendors and platform companies across the industry to collect insights on this change.
Were in the middle of the Spring networking season and theres nothing like brushing up some skills! I hope these dos and donts help increase your success. The Dos of Networking for Business Growth 1. DO Prioritize Relationship Marketing Over Transactions One of the biggest mistakes people make when networking is focusing solely on quick wins. They attend events expecting to land a deal immediately, but networking isnt about instant resultsits about building trust over time.
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