Trending Articles

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Best UGC Examples: 7 Campaigns That Rock in 2024

Jake Jorgovan

User-generated content (UGC) has become a game-changer in the marketing world. Brands that effectively leverage UGC create more authentic connections with their audience, boost engagement, and drive conversions — all while keeping their marketing costs down. In this article, we’ll dive into 7 UGC campaigns that truly stand out and show you how they can inspire your own strategy.

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In life, as in partnering.

Partner Path

10 Great Quotes to Inspire You In our August webinar , John Schwan , Head of Partner Sales, North America, at Synopsys , was on fire with great quotes about being successful in partnering. In no particular order, are his pearls of wisdom.

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10 resourceful ways corporates can help

Stellar Partnerships

Consumer confidence is bumpy right now. Recent Roy Morgan research shows that 53% of Australian families think they are worse off than this time last year. Corporate profits are still below their pre-pandemic level and budgets are being adjusted accordingly. It’s frustrating to hear from corporate partners ‘we’ve got no budget’- especially when some CEOs are still flying by private jet.

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Hitachi Vantara Guides Partners in Harnessing Generative AI

Channel Insider

The emergence of GenAI has introduced a new way of automating and gaining efficiencies for enterprises. However, uncontrolled AI can become a threat as you can start to lose control of what it could be doing for you without proper oversight. Hitachi Vantara supports data best practices Part of making GenAI tools a value add instead of a detriment to your business is managing and understanding your data holdings.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Negotiate Professional Fees

Vantage Partners

Despite all the expertise professional services firms demonstrate when negotiating on behalf of their clients, they struggle to negotiate their own fees with these same clients. Why is this?

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International SEO: 5 Key Tactics to Expand Your Brand's Global Reach

Jake Jorgovan

Expanding your brand into international markets isn’t just about translation. It’s about making sure you’re found by the right people in the right places. A solid international SEO strategy helps you do that efficiently. It lowers your customer acquisition costs, maximizes your return on investment, and outperforms paid campaigns in long-term profitability.

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Foot Locker Introduces New Storefronts Creator Platform Powered by impact.com

Impact

Qualified content creators will gain the opportunity to shape sneaker culture and define trends in their communities while driving incremental sales NEW YORK—October 17, 2024 – impact.com, the world’s leading partnership management platform, today announced its powering of Foot Locker Storefronts , a platform that enables qualified influencers and content creators to work with the Foot Locker brand, a global leader in footwear and apparel retail as well as sneaker culture.

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Malwarebytes Offers MSPs, MSSPs new Threat Detection Integration

Channel Insider

Recently, Malwarebytes launched an integration of its ThreatDown Nebula and OneView platforms with Google Chronicle SIEM to offer MSPs and MSSPs a more seamless and powerful way to enhance their threat intelligence capabilities. Malwarebytes and Google: A new security pairing Nebula is a solution for monitoring and protecting devices against threats and OneView is a security management platform that streamlines management of endpoint security, licensing subscriptions, role-based access, customer

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Old Habits Die Hard

Vantage Partners

Some providers are stuck in old habits of spending most of their time, emphasis and focus on price. Explore the strategic implications, and learn how to adapt.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Medeze Group Awarded Frost & Sullivan’s 2024 Southeast Asia Company of the Year for Delivering Highly Innovative Stem Cell and Longevity Solutions

Frost & Sullivan

San Antonio, TX —18 th October 2024 — Frost & Sullivan recently researched the stem cell banking and longevity industry and, based on its findings, recognizes Medeze with the 2024 Southeast Asia Company of the Year Award. Medeze is a best-in-class provider of comprehensive stem cell banking services, offering solutions that significantly enhance longevity through sophisticated cryopreservation techniques and pioneering therapies.

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Paid Media ROI: Measure & Maximize for Successful Advertising Campaigns

Jake Jorgovan

If you’re doing some kind of advertising for your brand, you need to ensure that every dollar spent on that advertising generates tangible results. That’s why you first need to understand paid media ROI. Without a clear grasp of how to measure that ROI, you risk wasting resources on campaigns that don’t drive real growth. You’re on the right page, though.

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A Checklist for Successfully Implementing a Back-to-Office Policy

TRG Blog

In the wake of remote work becoming the norm for many organisations, the transition back to office-based work can be challenging. A well-thought-out back-to-office policy is crucial for ensuring a smooth return and maintaining employee satisfaction.

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TD SYNNEX Report: IT Market Trends and Growth for 2025

Channel Insider

TD SYNNEX released its Third Annual Direction of Technology Report on Oct. 9, and it highlights channel partners placing a heavy emphasis on accelerating investments in AI and GenAI technologies. The report is the product of surveying over 1,000 technology resellers, systems integrators, and managed service providers (MSPs) from over 60 countries. In addition to respondents sharing that they are accelerating AI investments, nearly half say they plan to offer AI-driven solutions within the next t

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Anne’s Professional Positivity Impacts People’s Lives

Market Source Inc

In her 10 years at MarketSource, Anne Cortez-Teed has worked for both our retail and commercial divisions, giving her a rare set of skills to share. Her aim? To be a bright spot in someone’s day. The post Anne’s Professional Positivity Impacts People’s Lives appeared first on MarketSource.

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Government Support, Increasing Investments, and Charging Infrastructure Development Underpin the Rise of India’s Electric Two-Wheeler (e2W) Market

Frost & Sullivan

Strategic partnerships, infrastructure expansion, battery swapping, battery-as-a-service (BaaS) initiatives, and a focus on innovation and affordability will spark boom in India’s e2W market. India’s electric two-wheeler (e2W) market has experienced remarkable growth in recent years, driven by government support and a shift toward sustainable transportation.

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Top 10 Cash Flow Management Consulting Firms, Companies, and Professional Services

Jake Jorgovan

Cash flow management is the lifeblood of any business, ensuring that there is enough liquidity to cover expenses, fund growth, and weather economic fluctuations. Hiring cash flow management consulting firms can help businesses maintain healthy cash reserves, optimize operations, and avoid costly financial pitfalls. These consultants bring a strategic approach to managing income and expenses, giving businesses greater financial stability.

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How to Identify Key performance indicators (KPIs) for measuring business operations

COO Alliance

Measuring the effectiveness of business operations is essential for driving continuous improvement and achieving organizational goals. COOs rely on a range of key performance indicators (KPIs) to track progress, identify areas for optimization, and make data-driven decisions. One of the most commonly used KPIs in business operations is productivity.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Video: VXIT CXO Hopes New Book Will Demystify IT Managed Services

Channel Insider

In Part 2 on this Channel Insider: Partner POV interview featuring Paul Vedder Jr., the CXO of managed service provider VXIT talks about his new book “Vision & Execution: Empowering Personal Growth and IT Excellence.” Vedder explains his reasoning for writing the book was to help business owners better understand managed services, as well as help others in his industry find success as providers of managed services and solutions through stories of his own personal growth journey.

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Compelling business case for partnerships 

Remarkable Partnerships

I am passionate about corporate-charity partnerships because of the positive impact they make on the world. They also deliver significant benefits for the company and the charity. A great example is the partnership between Fever Tree and Malaria No More. They have partnered together since 2013 to save millions of lives from malaria. This partnership is hugely beneficial for Fever Tree because it helps them stand out from their competitors, and it makes their colleagues feel proud to work for a p

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Global OEMs’ Connected, Autonomous, Shared, and Electric (C.A.S.E.) Strategies to be Driven by Technology Advances, Sustainability Imperatives, and Strategic Partnerships

Frost & Sullivan

Leading automakers are tailoring C.A.S.E. strategies to accommodate regional dynamics, while accelerating the transition to a sustainable, efficient, and consumer-focused mobility ecosystem. Global automakers are pursuing Connected, Autonomous, Shared, and Electric (C.A.S.E.) strategies, adapting to regional priorities and challenges while simultaneously leveraging these strategies to shape a sustainable, efficient, and consumer-focused mobility ecosystem.

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Top 10 Family Medicine Locum Tenens Companies, Staffing Agencies, & Services

Jake Jorgovan

Family medicine locum tenens services provide temporary staffing solutions that give healthcare facilities access to qualified physicians when needed most. Whether covering for vacations, extended absences, or helping during periods of increased patient demand, these companies bridge the gap and allow for continuous patient care. Family medicine locum tenens companies are invaluable for healthcare facilities facing staff shortages.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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New Hires Are Set Up to Fail and Here's Why

TRG Blog

Starting a new job can be both exciting and daunting. For many newcomers, the transition into a new company is often rife with fear and anxiety. These fears can stem from various sources, such as concerns about the unknown work culture , forming relationships with colleagues, or meeting performance expectations.

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The Power of Pia: Utilizing AI for Helpdesk Consistency

Channel Insider

The largest growing technology trend across industries has been automation and AI, with no plans of slowing down. A new report by TD SYNNEX found that just 23 percent of channel businesses said they closed no deals involving AI. IT services and consulting company Pia has outlined a clear mission: Empower MSPs and IT service desks to utilize AI to optimize their operations.

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How Stock Traders Manage and Organize Information Effectively

Binfire Collaboration Blog

Stock trading is one of the most exhausting jobs, especially if you’re a short-term trader. People working in this industry have to make decisions on a daily basis and find “winners” with limited financial data. Not only does this require a great physical and mental commitment, but it also requires a certain level of organization. Professionals use various systems to manage information for different markets and stocks.

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AIMed 2024 Unveils Groundbreaking AI Track to Revolutionize Women’s HealthTech

Frost & Sullivan

San Antonio, TX – Oct. 14th – Frost & Sullivan is proud to announce that Reenita Das, Partner and Senior Vice President of Healthcare & Life Sciences, will co-chair the highly anticipated AIMed 2024 Global Summit. The event, held from November 17 – 19, 2024, 2024, will bring together healthcare leaders and AI innovators from across the globe at Caribe Royale Orlando to discuss the transformative impact of artificial intelligence in healthcare and Women’s HealthTech.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Top 9 Spine Surgeon Recruiters, Locum Tenens, Staffing Companies, Headhunters, & Search Firms

Jake Jorgovan

Finding the right spine surgeon recruiters or staffing companies is crucial for building a reliable and skilled team of medical professionals. In the healthcare field, it takes a combination of skill, dedication, and passion to achieve success, and recruiting the right talent is no different. Spine surgeon recruiters and locum tenens agencies specialize in connecting top medical talent with healthcare facilities in need of experts.

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There’s Revenue in Them Thar Hills! Part 2

Market Source Inc

Your long-tail customers—who make up 20% of your revenue—are gold. They may be small, but they’re yours, and their potential is mighty. If you’re not ready to give up 20% of your revenue, read on. The post There’s Revenue in Them Thar Hills! Part 2 appeared first on MarketSource.

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Iterate.ai and TD SYNNEX Launch AI Solutions for Resellers

Channel Insider

Recently, Iterate.ai announced that it would be partnering with TD SYNNEX, a global distributor and solutions aggregator, to bring its advanced AI portfolio to TD SYNNEX’s extensive network of resellers and their customers globally. “Iterate.ai is committed to scaling its go-to-market plan through the channel,” said Kevin Homer, Vice President of Sales at Iterate.ai said in a press release.

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