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California-based cybersecurity company SentinelOne has launched the Global PartnerOne Program a future-ready, unified program designed to supercharge partners go-to-market success and accelerate growth. The program will provide partners with the tools, technology, and support needed to scale and uncover new market opportunities. Global PartnerOne targets key growth areas through designated tracks Partners are at the core of our mission to deliver cutting-edge cybersecurity solutions, said Brian
Expanding market reach is an ambition many organisations share, but few truly grasp what it takes to do so effectively. One company found itself at this crossroads. Their network of partners had helped them establish a presence, but these relationships were transactional, inconsistent, and failing to drive real growth. They saw the potential of alliances but lacked the structure and expertise to turn these partnerships into a strategic advantage.
Bargaining with a small child is like negotiating with a terrorist. They pull every trick to manipulate you and get what they want: tears, anger, threats and just an outright, persistent no. They have the power to test your patience and ruin your morning just by their refusal to eat sandwiches that have the crusts on. When youre working to win over corporate partners, you wont see the same temper tantrums (usually!
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
CrowdStrike, a cybersecurity provider, recently announced a new Services Partner Program that empowers global systems integrators (GSIs), managed service providers (MSPs), and managed security service providers (MSSPs) to increase the adoption of CrowdStrike Falcon Next-Gen SIEM. This new program will provide organizations with new incentives, training tools, and CrowdStrike resources and support while empowering service partners to drive customer success while growing their SIEM transformation
Marketers now rely on artificial intelligence to handle everything from content brainstorming to analytics, and over 80% of blogging experts credit automation for reshaping their SEO efforts. Agencies want to work faster without losing quality.This is especially true since publishers still need to check AI writing for mistakes.Brand scoring, automated link building, and site structure improvements are now easier thanks to modern tools.
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Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Marketers now rely on artificial intelligence to handle everything from content brainstorming to analytics, and over 80% of blogging experts credit automation for reshaping their SEO efforts. Agencies want to work faster without losing quality.This is especially true since publishers still need to check AI writing for mistakes.Brand scoring, automated link building, and site structure improvements are now easier thanks to modern tools.
Senior Instructional Designer Rachel Roladers skills creating coursework and lifting others up go back to the early days of her career. Learn more about her journey. The post Leaving Places and People Better than She Finds Them appeared first on MarketSource.
In 2025, businesses across the U.S. are navigating a complex and fast-changing global trade environment. Recent tariff increases on purchases imported from certain trading partners are putting new pressures on sourcing strategies, supplier relationships, and cost control.
Define KPI and learn how to measure performance effectively with this comprehensive guide. Discover key strategies for aligning KPIs with your business goals.
Emerging Technologies Transforming Industries with Unprecedented Growth Opportunities LONDON, 3 April 2025 Frost & Sullivan has unveiled the 15th edition of its highly anticipated annual analysis, “2025 Top 50 Technologies,” highlighting 50 key innovations poised to redefine industries and catalyse market opportunities valued at $1.8 trillion over the next five years.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Xavier couldnt remember the last time he had fun. His marriage was strained, his children distant and work had become a drag. He had spent so much of his time and energy being serious that hed forgotten what it was like to feel joy.But a conversation with an old friend jolted him into action. As he listened to his friend recount moments spent with his grandchildren, friends and enjoying various hobbies, Xavier realised he was jealous of how full his friends life was.
Understanding and managing building code compliance is crucial for businesses and contractors. Non-compliance can result in serious financial and legal consequences, disrupting operations and damaging professional reputations. This guide provides essential insights into effectively navigating and resolving building code violations. Please note this blog post should be used for learning and illustrative purposes.
Sophos recently released the findings of its annual report detailing various learnings and insights from its internal research. The report details attacker behavior and techniques from over 400 MDR and IR cases in 2024. Research shows organizations are detecting attacks faster, but threats remain complex The report found that the primary way attackers gained initial access to networks (56% of all cases across MDR and IR) was by exploiting external remote services, which includes edge devices suc
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
The Chief Operating Officer (COO) plays a pivotal role in shaping and executing a companys strategy. While the CEO often sets the vision and long-term goals, the COO ensures that these aspirations are grounded in operational reality and achievable through effective execution. This dynamic partnership between vision and action makes the COO a critical architect of strategy.
Are we sprinting without knowing where the finishing line is? As the latest AI models dominate headlines and everyone scrambles to latch onto the generative AI bandwagon, many of us are wondering: Are we asking the questions that truly matter, or are we simply chasing what feels urgent or trendy?This inherent tension was at the heart ofa discussion I moderated during the recent INSEAD Americas Conference, held at theINSEAD San Francisco Hub For Business Innovation.
Strong SEO prompts for ChatGPT help creators produce marketing deliverables that match precise objectives.Some professionals rely on 18 distinct instructions for projects like 150-word LinkedIn posts or three-part welcome emails.This plan is easy to change later, it’s really clear, uses the right words, and speaks directly to the people we want to reach.
Its nearly impossible to look anywhere in the channel without hearing about change. From evolving technologies to shifting service models and the ongoing transformation of how businesses approach their tech stack, there is plenty in 2025 that partners might not have seen a decade ago. Channel Insider spoke with various executives at vendors and platform companies across the industry to collect insights on this change.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
ClearPoint Next is more than a visual refreshits a powerful upgrade that simplifies strategy execution, improves collaboration, and enhances reporting clarity.
Founded in 1995 when the internet was in its infancy, Getty Images transformed from an ambitious startup acquiring analog photo archives into a global B2B content platform serving customers in over 22 countries. Through strategic partnerships with tech giants like Apple, Google, and Microsoft, along with integration into platforms like Canva, TikTok, and Squarespace, Getty has maintained its position as an industry leader, while many competitors have disappeared. “We were pioneers in the i
Frost & Sullivan benchmarks the transport strategies of key global cities, highlighting the need for continuous investments, public-private partnerships, and technology-driven efficiency improvements. The cities of tomorrow are being shaped today through strategic transport solutions that prioritize sustainability, efficiency, and digital integration.
Want the highlights from the 2025 L&D Playbook at a glance? This easy-to-scan infographic breaks down the top seven trends reshaping workplace learningfrom AI-powered personalization to strategies for measurable ROI. The fast track to inspiration includes compelling stats, actionable tips, and expert insights to help you stay ahead in the fast-changing world of learning and development.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Sherweb, a cloud marketplace and distributor for managed service providers (MSPs), recently announced usecure, an automated Human Risk Management (HRM) platform for MSPs, is now available. usecure brings security training offering to Sherweb MSPs The usecure platform will allow MSPs to provide their clients with automated, user-tailored training to improve security awareness without complexity.
Explore top portfolio management software tools to enhance your strategic success. Find the best solutions to streamline your investment management process.
Artificial Intelligence (AI) has revolutionized multiple industries, offering automation, insights, and efficiency that were previously unattainable. Within channel and partnership ecosystems, AI holds immense promise, from streamlining partner management to optimizing marketing and sales strategies. However, before organizations take the leap into AI implementation, they must navigate several critical challenges that can impact its effectiveness and success.
Revolutionizing Industrial Automation The industrial cobots market is undergoing a radical transformation. With businesses increasingly prioritizing efficiency, flexibility, and cost-effectiveness, collaborative robots (cobots) are becoming a critical element in reshaping industries. As technological innovations advance, companies are racing to integrate cobots into their operations to gain a competitive edge.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
In this premiere episode, SFEs Director of Business Development, AJ Dunne, sits down with Co-Founder and Managing Partner Greg Dunne to explore what customer loyalty really means in the B2B space. From aligning sales and marketing to creating consistent buyer experiences, Greg shares actionable insights on how mid-market companies can drive lasting relationships and long-term growth.
AT&T is exploring a potential game-changing acquisition of Lumen Technologies’ consumer fiber business. A report from Bloomberg News says the deal could be worth a hefty $5.5 billion, though negotiations are still in progress. Reports follow signals from Lumen that changes were coming Lumen’s financial chief, Chris Stansbury, dropped hints about potentially selling off their consumer operations late last year, potentially pointing to the company’s shift toward enterprise se
Understand why goal setting is important for strategic success and how it provides direction, accountability, and motivation to achieve your objectives.
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