Partner Path
NOVEMBER 19, 2024
3 Shifts in Technology Alliances For thirty years we’ve been helping technology vendors foster alliances with other hardware and software companies. I have to say, most of those technology alliances produced very little value in comparison to the effort involved in building the integration or extension.
Be Partner Ready
NOVEMBER 18, 2024
You’ve heard the saying all roads lead to Rome , right? Well, if Rome is the glorious city of corporate partnership success - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there. But, spoiler alert: some routes are a tad more effective & enjoyable than others.
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Peter Simoons
NOVEMBER 17, 2024
Based on participant feedback from our Alliance Masterclass sessions, 92% of attendees recommend the course, seeing it as highly valuable for their colleagues and partners. With ratings like this, we could easily maintain the course as is — but we’re always looking to push the bar higher. Anoop Nathwani and I are continuously exploring ways to enhance the Alliance Masterclass in both delivery and content.
Stellar Partnerships
NOVEMBER 17, 2024
When my kids were little their Santa list grew exponentially as new toy catalogues arrived in the mailbox. Every possibility sparked joy, but unlike Marie Kondo, nothing ever seemed to get removed from the wish list. So every year we had a pre-Christmas clear out. Things that had languished unloved and unattended went in a big bag to the charity shop.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Channel Insider
NOVEMBER 18, 2024
In Part 2 of this Channel Insider: Partner POV interview, Dawn Sizer, CEO of managed service provider and IT consulting business 3rd Element , discusses how the strength of trust has enabled her business to offer new services and driven vendors to give partners more reason to go to market with them. Sizer says many long-time clients are now asking for services outside of IT, including media and marketing as well as business consulting, because they would rather invest in trusted existing relatio
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Frost & Sullivan
NOVEMBER 18, 2024
The cloud communications landscape is undergoing a dynamic transformation, with next generation Unified Communications and Collaboration (UC&C) solutions becoming increasingly essential for modern businesses. This change is catalysed by: Emerging technologies like artificial intelligence (AI) and machine learning (ML) that are revolutionizing collaboration by powering virtual assistants, real-time transcription, and natural language processing (NLP).
Market Source Inc
NOVEMBER 18, 2024
Selling a $12,000 Rolex requires different tactics than selling more common retail goods. But, aside from a different demographic, luxury shopping sales are instructive for the entire retail industry. The post Sales Lessons From Luxury Retail appeared first on MarketSource.
PSMJ Resources Blog
NOVEMBER 18, 2024
For the architecture, engineering, and construction (AEC) industry, artificial intelligence (AI) is revolutionizing everything from design processes to project management. It is embedding predictive capabilities into safety measures and optimizing building workflows. However, AEC companies are only just beginning to uncover its full potential.
Channel Insider
NOVEMBER 14, 2024
The rise of artificial intelligence is fast transforming the business landscape, with generative AI (GenAI) emerging as a powerful productivity driver. In 2024, GenAI’s influence continues to streamline workflows, enhance operations, and deliver new value for businesses. Staying on top of GenAI’s latest tools, developments, and trends is essential for MSPs to guide their customers through the AI-driven landscape and maintain a competitive edge in 2025 and beyond.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Mindmatrix
NOVEMBER 19, 2024
This Recognition Celebrates Mindmatrix’s Commitment to Innovation and Excellence in Channel Management Solutions Dana Point, CA : Mindmatrix , a leading provider of partner marketing , partner relationship management (PRM) , and partner ecosystem orchestration solutions, was awarded the prestigious “Channel Vendor Excellence Award” at the 2024 Channel Focus annual event.
BTD Consulting
NOVEMBER 18, 2024
Knowing when you should is very different from knowing that you can. There’s a very good article from the 2004 archives of Harvard Business Review titled, “ When to Walk Away from a Deal ”. I recall reading it then and finding the recommendations on how to improve your due diligence process insightful and right on the money. The specific DD areas to explore will help you focus on confirming whether you can generate value from the deal post-close, rather than simply confirming the current statu
COO Alliance
NOVEMBER 18, 2024
Unlocking Growth Through Connection In today’s fast-paced business environment, the role of a Chief Operating Officer (COO) has never been more dynamic—or more demanding. As a COO, you’re not just overseeing operations but also expected to drive innovation, foster growth, and navigate an increasingly complex marketplace. This evolving landscape demands continuous learning, but what’s the best way for COOs to stay ahead?
Frost & Sullivan
NOVEMBER 18, 2024
The global coatings industry is experiencing transformative growth, driven by advancements across diverse sectors and a rising emphasis on sustainability. This evolution is paving the way for enhanced applications, from advanced fire protection coatings to innovative aerospace coatings , that meet demanding performance standards. At the forefront of eco-friendly innovation, radiation-cured coatings offer rapid curing times with lower environmental impact, while sustainable packaging coatings sup
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Channel Insider
NOVEMBER 14, 2024
Global IT infrastructure services provider, Kyndryl, has appointed Kimberley Marlay as its new Head of Strategic Partnerships and Alliances for Australia and Aotearoa New Zealand. Role focused on a strong channel presence In her new remit, Marlay will focus on expanding Kyndryl’s local partnerships with major cloud providers and strengthening the company’s channel ecosystem to meet the rising demand for hybrid and multi-cloud solutions.
INSEAD Knowledge
NOVEMBER 17, 2024
Diverse research findings by INSEAD faculty this month include a new strategy that could help improve tax collection and a way of improving the safety and reliability of AI in healthcare. Other research looks at how taking part in standard-setting organisations (SSOs) can help technology companies get better at forecasting.Another study examines why IPOs featuring at least one female director might have been underpriced.
SEO Magazine
NOVEMBER 15, 2024
Do you notice your website not performing well in search results despite having rich content? You might be facing keyword cannibalization. This sneaky issue occurs when multiple pages on your site compete for the same keywords or phrases, confusing search engines and diluting each page’s potential to rank high. Luckily, fixing this can start with a simple free website SEO audit.
COO Alliance
NOVEMBER 15, 2024
Key Lessons from the ‘Invest in Your Leaders’ Course As we look towards the future of work, one thing is clear: leadership is evolving. With the rise of remote and hybrid work, technological advancements, and shifting workforce expectations, leaders today face challenges unlike any before. To succeed, they must adapt and actively develop new leadership skills to meet these demands head-on.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Frost & Sullivan
NOVEMBER 18, 2024
Latin America , Central America , and the Caribbean are witnessing unprecedented automotive growth, propelled by emerging technologies, changing consumer preferences, and innovative business models. From Mexico’s booming car rental market to Brazil’s transformation in electric vehicles, the entire region is filled with growth potential. Mexico: Pioneering New Leasing Models What’s Happening?
Channel Insider
NOVEMBER 13, 2024
Dawn Sizer, CEO of managed services provider 3rd Element Consulting , joined host Katie Bavoso in Part 1 of this latest episode of video and podcast series Channel Insider: Partner POV. Sizer describes her business’s focus on providing IT and cybersecurity management for industries and businesses like law firms, government offices, and cannabis.
TRG Blog
NOVEMBER 14, 2024
Concert tourism has evolved from a niche market to a major driver of international travel, presenting unique opportunities for the hospitality industry. However, success will require a delicate balance between maximising economic benefits and ensuring sustainable, responsible tourism practices.
Chaneltivity
NOVEMBER 14, 2024
A partner enablement manager doesn’t often get a lot of credit — but they really should. They are responsible for helping your partners better understand your product or service. And without that, partners couldn’t be making sales or teeing up qualified leads. To do that effectively, partner enablement managers not only need to know your ICP, your product’s ROI, your marketing messaging, and your partner program rules inside and out, they also have to be able to explain all that to your partners
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Partnership on AI
NOVEMBER 14, 2024
Share Our Blog / Blog Road to the France AI Action Summit: Partnering for Impact in Europe Rebecca Finlay November 14, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> International cooperation is fundamental to our ability to respond to today’s global challenges including climate change, global health , and now, artificial intelligence.
Frost & Sullivan
NOVEMBER 18, 2024
What are Nutricosmetics? Nutricosmetics are a fast-growing category of nutraceuticals focused on enhancing beauty from the inside out. Unlike traditional topical cosmetics, these supplements work internally to address skin, hair, and nail health. Available in a variety of forms like pills, gummies, liquids, powders, and tablets, these contain active ingredients like vitamins, minerals, and botanical extracts that support cell growth, hydration, and elasticity.
Channel Insider
NOVEMBER 18, 2024
Lisa Pettograsso, Director, Channel Sales at Hack The Box sits down with host Katie Bavoso to discuss what solution providers need to grow their businesses in the highly competitive market of cybersecurity and upskilling, and explains what HTB is doing to accelerate that climb to the top for its partners. Pettograsso says not only can the gamified solutions from Hack The Box be sold independently or bolted on to other offerings, but the team at HTB works directly with partners to bring them deal
PSMJ Resources Blog
NOVEMBER 14, 2024
PSMJ Senior Consultant Brian Burnett says that Deltek’s most recent Clarity: Architecture & Engineering Firm Study vindicates the position that AEC firms need to focus more on technology than they historically have. “I found it very interesting in the technology section that firm priorities are focused on planning for technology advances,” says Burnett.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
SEO Magazine
NOVEMBER 20, 2024
Forget generic content that falls flat. Instead, dial in on the things that truly resonate with your audience and watch your engagement and search rankings soar. Enticing headlines pull them in, while visuals keep their eyes glued to the screen. Stories weave magic into facts, and interactive bits make everything feel snappy. But don’t forget: each reader is a world of their own—personalized content is key!
Partnership on AI
NOVEMBER 20, 2024
Share Our Blog / Blog Safe Foundation Model Deployment AI Safety in Practice: Insights from a Joint Workshop with PAI and MLCommons PAI Staff November 20, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> A joint exploration of collaborative approaches for responsible evaluation and governance of AI across the value chain In October 2024, Partnership on AI (PAI) and MLCommons virtually convened practitioners and policy analysts to assess the current
Frost & Sullivan
NOVEMBER 17, 2024
The commercial aviation industry is welcoming a new era. With international air transport expected to double by 2037, airline companies and tech innovators are embracing disruptive technologies to meet the surging demand for efficiency , sustainability, and enhanced passenger experience. From electric vertical take-off and landing (eVTOL) aircraft revolutionizing urban mobility to AI-powered operations optimizing everything from booking to flight schedules, the current state of aviation business
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