Mindmatrix Blog

AUGUST 7, 2025

Channel partnerships are no longer limited to transactional relationships. With increasing competition and rising expectations from partners, companies need tools that offer more than just access—they need platforms that deliver strategic value. This is where the next-gen partner portal steps in: personalized, dynamic, and powered by AI, setting a new benchmark for partner relationship management ( PRM ).

Co-Alliance

Impact

AUGUST 6, 2025

As affiliate marketing spend climbs toward a projected $16 billion in 2028 , partnership managers face growing pressure to deliver results. However, the manual, time-consuming work of recruiting, onboarding, and managing partners can hinder even the best program’s ability to scale effectively. This forces teams into a difficult position: sacrifice growth for the sake of control or risk brand safety and budget efficiency for the sake of scale.

Collaboration

ZinFi

AUGUST 5, 2025

In the evolving landscape of B2B technology, especially within the small and medium business (SMB) segment, demand generation is no longer a simple funnel-filling exercise—it is a comprehensive, educational, and strategic process. As SMBs undergo rapid digital change, fueled by affordable cloud platforms, AI-powered tools, and process modernization, how they learn about and adopt new solutions is also transforming.

Engineering

Channel Insider

AUGUST 4, 2025

Frank Vitagliano’s storied channel career needs very little introduction for most in the industry. As CEO of the Global Technology Distribution Council(GTDC), he now has his eyes on the current and future state of distribution. At GTIA ChannelCon in Nashville, he spoke with Channel Insider about GTDC’s recent guide to vendor onboarding. He also shared his view on how platforms are shaping the next iteration of the distribution experience.

Collaboration

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

SEO Magazine

AUGUST 4, 2025

Partnering with digital marketing resellers or embracing white label solutions can jumpstart your agency’s growth, but hidden dangers often surface unexpectedly. Partnering without checking them out can mean shoddy work, confusing updates, or even copied content that hurts your reputation with clients. Hidden fees in service agreements quickly erode profits while a lack of transparency damages trust.

Legal

ZinFi

AUGUST 4, 2025

Small and medium-sized business (SMB) growth dynamics have changed dramatically over the past decade. Once reliant on generalized solutions and traditional marketing methods, SMBs today are embracing more specialized technologies and targeted strategies to drive digital maturity and scale. Central to this evolution is the convergence of partner marketing, vertical SaaS solutions, and intelligent business process automation.

Channel strategies

Impact

AUGUST 5, 2025

Experienced partnership marketing professionals will lead impact.com’s expansion in Spain SPAIN— 5 August 2025 – impact.com, the world’s leading commerce partnership marketing platform, has announced the opening of a Spanish office in Madrid, as it extends its operations in the country. Seasoned partnership marketing professionals, Javier Murillo, Country Manager, Spain, and Philipp Danielopol, Head of Sales, Spain, will lead operations in the country, driving impact.com’s strategic expansion in

Partnership management

Channel Insider

AUGUST 6, 2025

Security vendor Barracuda remains committed to supporting channel partners as they become trusted security advisors for clients, according to various conversations Channel Insider has had with its leadership. At ChannelCon, SVP of Global Channels and Alliances Michelle Hodges reflected on her experience joining the team and what she plans to do next for Barracuda’s vast channel ecosystem.

Channels and alliances

SFE Partners

AUGUST 7, 2025

Episode Overview On this episode of Billable Banter, our very own Destyne Greenwood , Nicholas Cefalo , and Nick Gosselin explore how B2B and Private Equity companies can unlock real ROI through structured mentorship programs.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

SEO Magazine

AUGUST 4, 2025

Many digital agencies jump into white label partnerships to scale their services, yet nearly 60% face challenges that impact growth and reputation. White label digital marketing should drive efficiency, not spark client churn or revenue loss. Clear communication guidelines, strong contracts, transparent reporting practices, and not just quality SEO help you avoid costly pitfalls as a digital marketing reseller.

Engineering

ZinFi

AUGUST 8, 2025

Partner Performance: Measure What Matters In this episode, Sugata Sanyal Founder & CEO of ZINFI, welcomes Chris Messina from QuarkAI in this talk. They discuss how hard it is to measure what partners do. Chris talks about starting QuarkAI to fix this problem of “invisible” partnerships. This episode shows how to look past just leads and money to see the full value partners bring.

Credit

Impact

AUGUST 8, 2025

Consumer behavior shifted dramatically in the first half of 2025. Morgan Stanley predicts a slowdown in consumer spending growth, projecting it to decline from 5.7% in 2024 to 3.7% this year. Despite economic headwinds, including the majority of consumers (32%) already changing their spending habits due to looming tariff rates, our analysis of 1,554 North American retail brands reveals consumers aren’t retreating—they’re researching.

Retail

Channel Insider

AUGUST 8, 2025

Climb Global Solutions recently announced a strong second-quarter performance, building on momentum that has been growing since last year. CEO Dale Foster spoke with Channel Insider to share his reflections on success and what’s next for the value-added distributor. Double-digit growth tied to key accounts and DSS strength post-acquisition Net sales in the second quarter of 2025 increased 73% to $159.3 million compared to $92.1 million for the same period in 2024, according to the data rel

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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

Channel management

Be Partner Ready

AUGUST 6, 2025

When it comes to identifying corporate prospects, it’s not about luck - it’s about knowing where to look. It’s a bit like following a treasure map. Not one scribbled on a napkin, but a well-worn map with clear signposts, symbols, and a big red X where opportunity lies. Too many non-profits assume that any brand with a big name or deep pockets is the right partner.

Corporate partnerships

ClearPoint Strategy

AUGUST 5, 2025

Pricing Customers Get a Demo Solutions Strategic Planning Business Reporting Dashboards Project Management Industries Local Government Healthcare Utilities & Energy Enterprise Solutions How We Help Organizations  Strategic Planning Develop, implement, and track strategic plans.  Business Reporting Create personalized reports tailored to specific needs.  Project Management Plan and execute strategic initiatives to achieve goals.  Dashboards & Visualization Gain insights and m

Government

ZinFi

AUGUST 5, 2025

Best Practices Guides. Master Global Partner Ecosystems with AI-Powered Strategies. Download your COMPLIMENTARY COPY of Elevating Partner Marketing: Strategic Leadership in the AI Era Guide. Master Global Partner Ecosystems with AI-Powered Strategies. More on Elevating Partner Marketing: Strategic Leadership in the AI Era Guide The modern partner marketing landscape is rapidly evolving, demanding strategic leadership and innovative approaches to drive growth at scale.

Ecosystems

Impact

AUGUST 7, 2025

Amazon’s four-day Prime Day 2025 created a new playbook for major sales events—but what did it actually mean for the retail brands competing for attention during those 96 hours? While Amazon celebrated “record-breaking” sales, the reality for brands was more nuanced. Our analysis of 1,146 North American retail brands reveals a market in transition, where extended sales windows create both opportunities and unexpected challenges.

Retail

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

Channel Insider

AUGUST 4, 2025

In this special Partner POV ON-SITE interview from Scale Computing Platform//2025 in Las Vegas, Katie Bavoso sits down with Steve Low, Co-founder and Managing Director of Titan Data Solutions , to discuss how the London-based distributor is helping reshape the hyperconverged infrastructure (HCI) space. [00:00] Introduction to Titan Data Solutions and its 5-year journey with Scale Computing [00:54] Why Titan considers itself an extension of the Scale Computing team [01:37] Titan’s new integ

Strategic partnership

Partnerize

AUGUST 5, 2025

Travel is back, and with it, a huge opportunity for brands to connect with consumers through strategic partnerships. But for a global brand like Flight Centre, how do you successfully enter the affiliate channel and build a program that's not just good, but best-in-class? The Flight Centre team partnered with Partnerize to do just that, and their journey is a masterclass in how to launch a scalable, results-driven affiliate program.

Engineering

SEO Magazine

AUGUST 4, 2025

Choosing the wrong digital marketing reseller poses serious risks for agencies looking to scale through white label services. Your agency’s reputation sits at the core of client relationships and future growth, but a misstep in partnership can shrink market value overnight. Research shows firms with solid reputations attract better clients, charge premium rates, enjoy stronger loyalty, and achieve higher profits.

Legal

COO Alliance

AUGUST 5, 2025

When leadership feels more like babysitting than collaboration, there’s a problem. Too often, COOs and other senior leaders carry the mental weight of every initiative — not because they want to, but because others won’t step up. You don’t just need team members who do the work. You need leaders who own the outcome. Here’s how to shift your leadership team from passive executors to proactive owners.

Collaboration

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

PSMJ Resources Blog

AUGUST 6, 2025

PSMJ Resources, Inc. has announced the winners of the 2025 AEC Premier Award for Client Satisfaction , which honors architecture and engineering firms that deliver a truly exceptional client experience. This award is the only designation in the industry that highlights this commitment to delivering superior service. The award is based on key metrics for client satisfaction that highly correlate with sustained growth and success as an organization.

Engineering

Channel Insider

AUGUST 7, 2025

Workflow and process automation vendor Nintex recently announced findings from new research around SaaS products and the inefficiencies they can create when improperly managed. We spoke with Nintex CPO Niranjan Vijayaragavan and Kevin Schaal, CEO of Nintex partner AiGS, about the ongoing problems posed by SaaS sprawl. Software, tech sprawl bringing higher costs, inefficiencies, and risk to mid-sized orgs Organizations have adopted an increasing number of SaaS products and applications over the p

Partnering capability and readiness

Impact

AUGUST 4, 2025

Table of contents Why the agency + platform combination outperforms either solution alone Why use an agency? The role affiliate marketing agencies play in modern digital marketing Agencies maximise program growth through impact.com Choosing the right agency in 7 steps 5 affiliate marketing agency benefits amplified by impact.com Why impact.com’s curated network eliminates the usual agency selection headaches The next step: impact.com tools that help agencies refine your affiliate program T

Partnering capability and readiness

SEO Magazine

AUGUST 4, 2025

Want your agency to grow fast and make bigger profits? Digital marketing resellers help you do just that, giving you a real leg up. By using white label digital marketing services, you can offer high-quality solutions under your own brand without extra staffing or costly development cycles. Companies find white-label arrangements boost their agility.

Engineering

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

ZinFi

AUGUST 7, 2025

Debunking the Entrepreneurship Myth: Entrepreneurship’s Past, Present, and Future In this episode, Sugata Sanyal Founder & CEO of ZINFI speak with Michael Gerber , the legendary author of the E-Myth, and Richard Chambers , a channel sales expert, about the foundational principles of business success. The conversation explores the crucial differences between being a technician and an entrepreneur, revealing why 90% of startups fail within ten years.

Collaboration

SFE Partners

AUGUST 5, 2025

Are Opportunities Getting Lost in Your Sales Pipeline? Start-ups face steep odds, with only 1 in 10 surviving beyond their early years, and even established firms must continuously compete to expand their market share and drive consistent revenue growth. In today’s volatile sales environment, a healthy pipeline is a core driver of organizational success, not a secondary concern.

Engineering

Channel Insider

AUGUST 7, 2025

Master Data Management (MDM) organization Stibo Systems has recently introduced new AI-powered features within its portfolio of solutions. Reducing workloads while streamlining core operations in enterprise data: why the AI offering brings new value According to the Denmark-based MDM leader, the AI enhancements are already in use by select global customers and are designed to streamline core data operations, reduce manual workload, and strengthen the quality and reliability of enterprise data fo

Channels and alliances