Peter Simoons
JULY 13, 2025
Why do Partnerships Fail? Partnerships and alliances can be one of the most powerful ways to grow your business, but only if you enter them for the right reasons. Far too often, companies jump into partnerships without a clear strategic rationale. They get swept up by the excitement of an attractive proposal, good personal chemistry with the other party, or simply a vague sense that “we should do something together”.
Jake Jorgovan
JULY 13, 2025
Recruitment Process Outsourcing (RPO) providers promise a lot, but few actually deliver. If you’ve led a hiring cycle that dragged on (too slow, too expensive, too disconnected), you know what’s at stake. Your team burns out. Budgets get stretched. And the roles you needed filled last quarter are still sitting open. What makes it worse: only 42% of companies are satisfied with their RPO provider, and 60% say the partnership fails to meet expectations.
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Stellar Partnerships
JULY 13, 2025
“Your poor planning is not my emergency” A former colleague once had this quote pasted in big letters above her desk. Her calm efficiency made her a magnet for others with the organisational skills of a raccoon on red cordial. We’re all juggling a million things, each with our own system to keep the plates spinning. But sometimes, someone else’s crisis crashes into your carefully laid plans – and it’s always urgent.
Channel Insider
JULY 8, 2025
Customer engagement platform vendor solutions Twilio recently announced a new program within its base of global systems integrator partners to further the adoption of its AI-enabled solutions. We spoke with Kevin Wagner, vice president of partnerships, about how the program began and what Twilio plans to do next as it continues to develop its channel strategy.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
CenterPoint Group
JULY 10, 2025
When it comes to sourcing industrial and MRO (maintenance, repair, and operations) supplies, most procurement teams focus on the basics: price, quality, and delivery timelines. But behind the scenes, cost overruns, inefficiencies, and risks can quietly erode margins. Whether you're managing sourcing for a manufacturing plant, utility, or facility operations, industrial supply procurement requires more than RFQs and catalogs.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Jake Jorgovan
JULY 13, 2025
Interviews alone often fall short when it comes to predicting future performance, especially in sales. According to Deloitte , they’re a poor predictor of candidate potential. That’s why many companies now use test assignments alongside traditional interviews to make more informed hiring decisions. Salespeople are the engine of revenue growth. Without the right talent in place, even the best products can fail to reach their market.
PLM Alliances
JULY 9, 2025
Eric Arcese is Reimagining Partner Marketing: Driving Transformational Growth The Renaissance Is Real Eric Arcese, Vice President of Global Partner Marketing at Dell Technologies , is optimistic about Dell’s future, noting that Dell is not just revisiting partner marketing—it is reimagining it. “We’ve always known our work was essential to the partner ecosystem,” he says, “but now there’s a real reckoning across tech: you can’t drive transformational outcomes without a robust partner ecosystem.
Channel Insider
JULY 11, 2025
Recently, Microsoft announced a collaboration with Huntress, an enterprise-grade cybersecurity solution, to improve cybersecurity for businesses of all sizes and combat modern threats. Huntress’ purpose-built cybersecurity solutions will seamlessly integrate into Microsoft environments to unlock protection for endpoints, identities, and employees. Unlocking potential use cases within the Microsoft security ecosystem According to Huntress, more than 300 million organizations depend on Microsoft’s
Mindmatrix Blog
JULY 10, 2025
Marketing Development Funds (MDF) have long been a vital element of successful channel marketing strategies. Yet for many vendors and channel partners , MDF remains underleveraged. Either partners don’t use the funds, or when they do, the outcomes are inconsistent or hard to measure. The problem isn’t the idea of MDF itself—it’s the lack of strategy, guidance, and measurement behind it.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
ZinFi
JULY 11, 2025
Leadership at a Global Scale: ServiceNow Partner Marketing In the dynamic world of technology and global business, effective partner marketing is no longer just about campaigns; it’s about strategic leadership, fostering collaboration, and leveraging cutting-edge technology to achieve unprecedented scale. This podcast dives into how a global leader builds and nurtures a vast partner ecosystem, transforming challenges into opportunities for growth and innovation.
Jake Jorgovan
JULY 8, 2025
Updated: July 2025 Abraham Lincoln once said , “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Old Abe was onto something, and his wisdom holds up for businesses today. No matter how shiny your tech stack or how bold your strategy, an organization’s true edge comes down to how well it prepares and empowers its people.
SEO Magazine
JULY 8, 2025
South Africa’s digital economy is growing at a pace that’s hard to ignore, and the pressure to keep up with the global AI boom is on. From Johannesburg’s fintech startups to Cape Town’s lifestyle brands, businesses are investing more in their online presence, and they’re expecting digital agencies to keep up. Whether you’re a solo web designer, a PPC strategist, or running a full-service creative studio, the demand for SEO is no longer optional.
Channel Insider
JULY 10, 2025
By now, virtually everyone in the channel knows Ingram Micro suffered an attack in early July that led to days of partial downtime. The global platform provider was hit by a ransomware group that first surfaced in 2024: SafePay. Group now considered one of the most active in ransomware activity Despite sounding like a secure online commerce platform, SafePay is the fourth most active ransomware group, as of March 2025, and became the most active group in May, according to one report.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Affise
JULY 10, 2025
Affiliate partnerships are a cornerstone of customer acquisition. For casinos, sportsbooks, and other iGaming operators, tapping into networks of digital affiliates can drive significant traffic and conversions – when managed correctly. That’s where iGaming affiliate marketing software becomes indispensable. These platforms streamline tracking, automate payouts, and provide granular insights that enable profitable, performance-based partnerships.
ZinFi
JULY 8, 2025
Humanizing Brands: Authentic Stories for Connecting & Partnering In this episode, Sugata Sanyal Founder & CEO of ZINFI, hosts a compelling discussion with Ademola Adelakun , Founder of A2 Media, and Will Taylor , Co-founder & Chief Partner Officer at Audience-led. The trio delves into the importance of humanizing brands through authentic storytelling for effective partnering.
Jake Jorgovan
JULY 13, 2025
Financial Planning and Analysis (FP&A) teams have evolved from traditional budgeting roles to strategic partners driving organizational success. Their actionable insights are shaping how executive teams steer growth, manage risk, and allocate capital. In fact, in a PwC survey , 58% of Chief Finance Officers (CFO) reported spending more time on FP&A because the value is undeniable.
ClearPoint Strategy
JULY 14, 2025
Solutions How We Help Who We Help ClearPoint uniquely offers "built-in expertise" with expert AIÂ Assistants. Organizations around the world rely on ClearPoint to get things done. Strategic Planning Develop, implement, and track strategic plans. Business Reporting Create personalized reports tailored to specific needs. Project Management Plan and execute strategic initiatives to achieve goals.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Channel Insider
JULY 11, 2025
Enterprise private cloud company, Platform9, is partnering with Commvault, provider of cyber resilience and data protection solutions for the hybrid cloud, to provide data protection for organizations building private clouds on modern platforms. Integrating Commvault with Private Cloud Director The partnership includes full integration of Commvault with Platform9 Private Cloud Director for advanced data protection.
Frost & Sullivan
JULY 8, 2025
This blog is based on our analyses, Top 10 Opportunities in Network Services , Strategic Imperatives in Enterprise Network Services , and Insights on Intelligent Network Automation, 2025 authored by Frost & Sullivan’s growth experts, Stephen Thomas and Amrit Singh , from the Enterprise Network Services team. Enterprise network services encompass the tools, technologies, and systems that keep organizations, devices, and people connected.
ZinFi
JULY 9, 2025
Best Practices Guides. Unlock the Power of Authentic Engagement for B2B Revenue Growth. Download your COMPLIMENTARY COPY of Mastering LinkedIn: Building Personal Brands for Social Selling Guide. Unlock the Power of Authentic Engagement for B2B Revenue Growth. More on Mastering LinkedIn: Building Personal Brands for Social Selling Guide In the competitive B2B landscape, truly mastering Social Selling is paramount for sustained growth.
Jake Jorgovan
JULY 11, 2025
Updated: July 2025 88% of customers say great service makes them more likely to buy again. That’s a huge deal. So if service is the heart of your brand, then hiring the right people is where it all begins. But finding those gems, the ones who can stay calm under pressure, speak with empathy, and actually want to help, takes more than your average hiring process.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Partnerize
JULY 9, 2025
It was a pleasure orchestrating a fascinating panel discussion on the evolving landscape of partnership strategies within the travel sector. Joined by Georgia Graham from Parkdean, Michael Long from Expedia, and Lucy Hetherington from On The Beach, they delved into the profound shifts in consumer behaviour and how these are reshaping the way we approach collaborations.
Channel Insider
JULY 11, 2025
MetTel has announced a new strategic partnership with Check Point Software Technologies to deliver a fully managed mobile threat defense solution for enterprises. The offering integrates Check Point’s Harmony Mobile platform into MetTel’s managed mobility suite, targeting a wide range of mobile-based cyber threats, including phishing links, infected applications, unpatched OS vulnerabilities, and insecure Wi-Fi connections.
Frost & Sullivan
JULY 8, 2025
This blog is based on our analyses, Top 10 Opportunities in Network Services , Strategic Imperatives in Enterprise Network Services , and Insights on Intelligent Network Automation, 2025 authored by Frost & Sullivan’s growth experts, Stephen Thomas and Amrit Singh , from the Enterprise Network Services team. Enterprise network services encompass the tools, technologies, and systems that keep organizations, devices, and people connected.
ZinFi
JULY 14, 2025
AI in Sales: Navigating the Silent Buyer’s Journey The landscape of enterprise sales has dramatically shifted, with buyers making most of their decisions long before engaging with a sales representative. In this new era, where the buyer’s journey is increasingly silent and digital, understanding how to adapt and leverage technology is paramount.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Jake Jorgovan
JULY 13, 2025
The CIO role has evolved from managing infrastructure to shaping business strategy. Today, it’s about driving growth, enabling speed, and embedding risk management into every strategic decision. In fact, 77% of global executives say CIOs are essential for business transformation. That tells you everything you need to know about how this role has shifted.
Impact
JULY 14, 2025
Creator commerce has changed how brands connect with consumers. At its core, content creators use their influence to drive product sales and build meaningful brand collaborations. More than one in three brands will focus on creator-audience dynamics in 2025. Branded storefronts are the next piece of the puzzle. These storefronts combine influencer marketing with personalized product offerings and engaging shopping experiences, giving creators the power to convert interest into action, and brands
Channel Insider
JULY 8, 2025
Ingram Micro has confirmed that a ransomware attack caused the service disruptions that impacted its systems over the July 4 holiday weekend. The attack forced the company to take some of its internal systems offline, disrupting business operations and order processing for several days. Ingram Micro, one of the world’s largest B2B technology distributors, said it launched an investigation and contacted law enforcement after it discovered ransomware on internal systems.
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