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Expanding market reach is an ambition many organisations share, but few truly grasp what it takes to do so effectively. One company found itself at this crossroads. Their network of partners had helped them establish a presence, but these relationships were transactional, inconsistent, and failing to drive real growth. They saw the potential of alliances but lacked the structure and expertise to turn these partnerships into a strategic advantage.
Bargaining with a small child is like negotiating with a terrorist. They pull every trick to manipulate you and get what they want: tears, anger, threats and just an outright, persistent no. They have the power to test your patience and ruin your morning just by their refusal to eat sandwiches that have the crusts on. When youre working to win over corporate partners, you wont see the same temper tantrums (usually!
CrowdStrike, a cybersecurity provider, recently announced a new Services Partner Program that empowers global systems integrators (GSIs), managed service providers (MSPs), and managed security service providers (MSSPs) to increase the adoption of CrowdStrike Falcon Next-Gen SIEM. This new program will provide organizations with new incentives, training tools, and CrowdStrike resources and support while empowering service partners to drive customer success while growing their SIEM transformation
With Data Sprawl on the Rise, Is Your Security Keeping Up? The modern business environment is a data jungle. From hybrid cloud to Software as a Service (SaaS) apps to edge storage, data sprawls across environmentsmaking unified visibility and control nearly impossible. As a result, traditional security tools are no longer enough. The explosion in data volume, rising cloud adoption, and AI-powered operations have left organizations vulnerable to compliance violations, data breaches, and operation
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In this premiere episode, SFEs Director of Business Development, AJ Dunne, sits down with Co-Founder and Managing Partner Greg Dunne to explore what customer loyalty really means in the B2B space. From aligning sales and marketing to creating consistent buyer experiences, Greg shares actionable insights on how mid-market companies can drive lasting relationships and long-term growth.
Understanding and managing building code compliance is crucial for businesses and contractors. Non-compliance can result in serious financial and legal consequences, disrupting operations and damaging professional reputations. This guide provides essential insights into effectively navigating and resolving building code violations. Please note this blog post should be used for learning and illustrative purposes.
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Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Understanding and managing building code compliance is crucial for businesses and contractors. Non-compliance can result in serious financial and legal consequences, disrupting operations and damaging professional reputations. This guide provides essential insights into effectively navigating and resolving building code violations. Please note this blog post should be used for learning and illustrative purposes.
Were in the middle of the Spring networking season and theres nothing like brushing up some skills! I hope these dos and donts help increase your success. The Dos of Networking for Business Growth 1. DO Prioritize Relationship Marketing Over Transactions One of the biggest mistakes people make when networking is focusing solely on quick wins. They attend events expecting to land a deal immediately, but networking isnt about instant resultsits about building trust over time.
Throughout March, organizations in the channel have expanded their service offerings by merging with or acquiring another company, continuing the trend of reshaping innovations in AI, cybersecurity, networking, and more. This month brings several acquisitions from major players in the channel and the broader IT ecosystem. Googles road to acquiring Wiz IT, cloud, and search engine giant, Google, recently announced the acquisition of Wiz, Inc., a cloud security platform, for $32 billion.
Forget rocket launches and high-stakes human landings2025 is witnessing a different kind of space race, one led not by humans, but by machines. Robots are now dominating missions across the solar system, performing high-risk tasks, building the foundation for off-Earth industry , and quietly reshaping the economics of space exploration. Governments and private players alike are pouring billions into robotic technologies that are transforming the way we explore, build, and even clean up in space.
Women often juggle demanding careers while managing their health. Medical side effects can disrupt this delicate balance, forcing women to take time off work. Whether caused by prescription medications or long-term health complications, these effects can lead to physical and emotional struggles. How do women cope when their health begins to interfere with their professional lives?
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
The creator economy is on fire, with almost 90 percent of marketers calling it effective, and nearly 60 percent reporting higher creator-led sales than previous years. Thats not just growth, its an opportunity for brands and creators to build thriving partnerships. Creators bring trust and niche audiences, while brands bring resources and reach. Success depends on how well they collaborate.
Sophos recently released the findings of its annual report detailing various learnings and insights from its internal research. The report details attacker behavior and techniques from over 400 MDR and IR cases in 2024. Research shows organizations are detecting attacks faster, but threats remain complex The report found that the primary way attackers gained initial access to networks (56% of all cases across MDR and IR) was by exploiting external remote services, which includes edge devices suc
The Pittsburgh Conference (PITTCON) on Analytical Chemistry and Applied Spectroscopy, was held on March 1-5, 2025, inBoston, MA, USA. Attending the event was a brilliant way to begin March. For someone who has followed this event for over 20 yearson and offit’s remarkable how some things have transformed dramatically, while others remain comfortingly familiar.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Unexpected emergencies can throw a wrench in business operations. Events like severe weather, accidents, or health issues often cause delays. Without the ability to adapt, businesses face financial losses and frustrated employees. So, how can companies maintain smooth operations during these disruptions? Flexible work schedules may be the solution. In this article, we’ll explore why flexibility is important and how businesses can implement flexible work schedules to better manage unexpecte
Explore top portfolio management software tools to enhance your strategic success. Find the best solutions to streamline your investment management process.
Dear Insider, Mergers and acquisitions (M&A) can be transformative for architecture and engineering (A&E) firms, offering opportunities to expand services, enter new markets, grow geographically, and enhance competitiveness. Whether youre buying or selling, the real challenge often lies not in the deal itself but in the subsequent integration process.
Observability and IT management vendor SolarWinds recently announced new next-generation solutions to assist enterprises with IT operational resilience. These new enhanced solutions integrate expanded capabilities across observability, incident response, service management, and AI-powered automation to help IT teams navigate hybrid environments, accelerate issue resolution, and ensure business continuity in a complex hybrid IT landscape.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
By Aarti Chitale, Senior Industry Analyst, Healthcare and Life Sciences The Drug, Chemical & Associated Technologies Association (DCAT) Week 2025 brought together leading CDMOs (Contract Development and Manufacturing Organizations), CROs (Contract Research Organizations), CMOs (Contract Manufacturing Organizations), and global pharmaceutical and biopharma companies.
Whether it's preventive care, chronic condition management, or diagnostic expertise, internal medicine and primary care physicians are the foundation of a healthy population. As demand for qualified internists and PCPs continues to rise, finding the right recruiting partner is essential for healthcare organizations aiming to maintain high standards of care.
Understand why goal setting is important for strategic success and how it provides direction, accountability, and motivation to achieve your objectives.
How is the A/E/C industry doing compared to the overall economy, and how can you apply stock price trends of publicly traded companies to making better strategic decisions for your own firm?
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
AT&T is exploring a potential game-changing acquisition of Lumen Technologies’ consumer fiber business. A report from Bloomberg News says the deal could be worth a hefty $5.5 billion, though negotiations are still in progress. Reports follow signals from Lumen that changes were coming Lumen’s financial chief, Chris Stansbury, dropped hints about potentially selling off their consumer operations late last year, potentially pointing to the company’s shift toward enterprise se
The oil and gas ecosystem is under increasing pressure to manage emissions effectively while adapting to the global shift toward renewable energy. As environmental regulations tighten and carbon pricing becomes a key factor, companies must embrace innovative emissions management strategies to remain competitive. Let’s delve into the top six imperatives that are redefining the industry: Disruptive Technologies Investment in Smart AI/Machine Learning (ML)-based Emission Technologies Investin
Xavier couldnt remember the last time he had fun. His marriage was strained, his children distant and work had become a drag. He had spent so much of his time and energy being serious that hed forgotten what it was like to feel joy.But a conversation with an old friend jolted him into action. As he listened to his friend recount moments spent with his grandchildren, friends and enjoying various hobbies, Xavier realised he was jealous of how full his friends life was.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
In 2025, businesses across the U.S. are navigating a complex and fast-changing global trade environment. Recent tariff increases on purchases imported from certain trading partners are putting new pressures on sourcing strategies, supplier relationships, and cost control.
Fortalice Solutions is a cybersecurity firm specializing in training and various advisory services. The organization was founded by Theresa Payton, the former first female CIO of the U.S., Melissa OLeary, former Chief Adviser to the director of the office of administration at the White House, and Bridget OConnor, former special assistant to the president for White House Management.
SAN ANTONIO, TX. April 2, 2025 Frost & Sullivan has named Group-IB the recipient of the 2025 Global Technology Innovation Leadership Award in recognition of its groundbreaking contributions to cybersecurity. With cyber threats becoming increasingly complex and multi-faceted, Group-IB continues to set industry standards by integrating advanced threat intelligence, artificial intelligence (AI), and cyber fusion technologies into its comprehensive security solutions.
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