Trending Articles

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At NerdioCon, All Eyes Are On AI Readiness & Adoption

Channel Insider

Amid conversations, keynotes, and breakout sessions, AI was, unsurprisingly, a dominant theme at this years NerdioCon. But even as AI continues to be the buzzy, trendy tech topic, many leaders remain focused on ensuring customers adopt AI solutions efficiently and securely. Channel Insider spoke with multiple executives to gain insights into AI adoption within the channel market.

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AEC Transaction News

PSMJ Resources Blog

April 9, 2025 San Diego, CA Kleinfelder , a leading engineering, design, and environmental professional services firm, announces that Veenstra & Kimm, Inc. (V&K) , a West Des Moines, IA-based multi-disciplinary engineering firm, has joined Kleinfelder. This acquisition establishes Kleinfelder's presence in the Midwest, enhancing its service offerings in transportation, water resources, and municipal markets.

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SentinelOne Launching New Global PartnerOne Program

Channel Insider

California-based cybersecurity company SentinelOne has launched the Global PartnerOne Program a future-ready, unified program designed to supercharge partners go-to-market success and accelerate growth. The program will provide partners with the tools, technology, and support needed to scale and uncover new market opportunities. Global PartnerOne targets key growth areas through designated tracks Partners are at the core of our mission to deliver cutting-edge cybersecurity solutions, said Brian

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Enabling Negotiators to Say No: Four Steps for Systematic Improvements

Vantage Partners

If you were to ask commercial negotiators what their objectives were, I think 9 out of 10 would probably say something like get a deal or get to yes. It is so ingrained in us that what negotiators do is make deals that we forget that not every deal should get done.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Marketing to the new informed consumer

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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Frost & Sullivan Recognizes Leading Organizations with Prestigious 2025 Best Practices Awards

Frost & Sullivan

SAN ANTONIO, TX April 10, 2025 The best in business gathered in Fort Lauderdale, FL, at the 2025 Frost & Sullivan Best Practices Awards Gala held at Fort Lauderdale Marriott Harbor Beach Resort & Spa. The gathering honored top business achievements of some of the most innovative and successful companies in their fields. Frost & Sullivan presents Best Practices awards to companies that inspire growth in their industries.

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Do I Have a Copyright?

Tishkoff

Understanding Copyright Protection in Business and Creative Works In the age of digital content, artificial intelligence, and instant sharing, many entrepreneurs, creatives, and business owners find themselves asking: Do I have a copyright? This is a fundamental question that affects branding, product development, marketing, and even legal liability.

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LaVoieHealthScience Appoints Seasoned Public Relations Health Agency Leader to its Leadership Team

LaVoie Health Science Blog

Nina Gill is Now Senior Vice President, Public Relations & Communications BOSTON, MA April 10, 2025 LaVoieHealthScience (LHS), a leading consulting agency specializing in strategic communications for health, technology and science enterprises as well as government agencies, announces the addition of Nina Gill as Senior Vice President, Public Relations & Communications.

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The Tell-Tale Signs Your Strategic Plan Lacks a Backbone

ClearPoint Strategy

Five red flags that your plan is just fluff.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Alliance Management: A Stepping Stone Towards Ecosystem Enablement

Mindmatrix Blog

Alliance enablement is increasingly becoming a critical function for organizations striving to build resilient, scalable, and collaborative partner ecosystems. Alliance management has been a critical function for many decades, signifying its long-standing importance and evolution. As partnerships grow more strategic and complex, effective alliance management becomes a foundational element in driving ecosystem enablement.

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Cloudflare Acquires Outerbase to Boost Developer Tools

Channel Insider

Cloudflare has acquired Outerbase, a developer database company, to strengthen the application development capabilities of its connectivity cloud service platform. Developers receive enhanced experience This acquisition is designed to significantly enhance developers’ work within Cloudflare’s platform, making it much easier to build and deploy sophisticated applications.

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[Download] Last Click vs. Spend Allocation: Leveraging Path-to-Purchase Visibility for Data-Driven Decisioning

Partnerize

The increase in channel newcomers has sparked conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have been paid out for the referral of a sale they presumably influenced. The post [Download] Last Click vs. Spend Allocation: Leveraging Path-to-Purchase Visibility for Data-Driven Decisioning appeared first on Partnerize.

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ZINFI to Host PartnerOps Symposium in Austin, Defining the Future of Scalable Partner Operations

ZinFi

Global partner ecosystem leaders will explore AI-driven frameworks for recruitment, enablement, co-selling, and incentives as part of ZINFIs worldwide PartnerOps Symposium Series. Pleasanton, CA April 03, 2025 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) and PRM software, today announced the upcoming PartnerOps Symposium in Austin, Texas, scheduled for Thursday, April 10, 2025, from 2:00 pm to 6:00 pm at Hotel Ella.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Top 5 AI Prompts Every Strategy Manager Should Be Using

ClearPoint Strategy

See how strategy managers can use AI to make smarter decisions, and how ClearPoint brings these prompts to life.

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5 Surefire Ways to Fail in M&A

PSMJ Resources Blog

Dear Insider, In the high-stakes world of mergers and acquisitions, its not the flashy headlines or handshake moments that make or break a dealits the missteps that happen before the proverbial ink dries on your Letter of Intent (LOI).

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Stellar Cyber Launches Open Cybersecurity Alliance

Channel Insider

Cybersecurity company Stellar Cyber recently launched its Open Cybersecurity Alliance, built on its Open XDR platform. The alliance will work to streamline security operations, improve interoperability, and enhance threat detection and response for enterprises and MSSPs. New alliance builds API connectivity between leading security solutions The Open Cybersecurity Alliance enables seamless integration and interoperability with open application programming interfaces (APIs) between Stellar Cybers

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Rebels with a cause- the value of diversity

Stellar Partnerships

Diversity (n): the fact of many different types of things or people being included in something Diversity is a term thats become politically charged, thanks to a would-be dictator in the White House. It is not about preferencing one group over another but looking for a broader representation of views that will make collective society stronger. There can be strong views on whether corporates are friends or foe to the non-profit sector.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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PartnerOps: How Partner Operations Became Strategic

ZinFi

PartnerOps started as a simple way to sell products. At first, companies used resellers to grow fast. They cared more about sales numbers than long-term plans. Over time, things changed. Now, PartnerOps is about building strong relationships. It is also about helping partners grow and succeed. Early Days of Partner Operations In the beginning, companies worked with resellers and distributors.

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7 Change Management KPIs You Should Track

ClearPoint Strategy

Learn how to effectively use change management KPIs to track progress, make informed decisions, and ensure successful change initiatives in your organization.

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SPY vs. PSMJ16: Analyzing AEC Industry Benchmarks & Trends

PSMJ Resources Blog

How is the A/E/C industry doing compared to the overall economy, and how can you apply stock price trends of publicly traded companies to making better strategic decisions for your own firm?

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CloudBolt Acquires StormForge, Extends Kubernetes Support

Channel Insider

CloudBolt Software recently announced the acquisition of StormForge, a machine learning-powered Kubernetes resource optimization platform. Acquisition strengthens optimization capabilities StormForges ML-driven optimization capabilities into CloudBolts FinOps platform to reduce Insight-to-Action time in container environments, creating an advanced Kubernetes cost management solution.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How Expensive Is It to Have Your Own AI Agent, Really?

INSEAD Knowledge

AI is an exclusive, costly technology, accessible only to major corporations with deep pockets at least, this is what many senior executives believe, based on a discussion I had with several corporate honchos earlier this year.Their assumption was understandable. After all, global tech giants and governments are pouring billions into AI. Microsoft recently announced a US$300 million investment in AI infrastructure in South Africa, IBM has created a US$500 million Enterprise AI Venture Fund, whi

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PartnerOps: How Automation Builds Smarter Partnerships

ZinFi

PartnerOps is changing how businesses work with partners. It helps companies manage their partner ecosystem better. PartnerOps uses tools like automation and AI to make work faster and easier. It also connects partner operations with sales and marketing. This creates a stronger path for business growth. In the past, companies used spreadsheets and emails to track partner work.

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Business Intelligence SaaS: Benefits, Features & Providers

ClearPoint Strategy

Unlock the potential of business intelligence SaaS with this comprehensive guide for strategic leaders. Learn how to leverage data for informed decision-making.

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2025 Top 50 Technologies: Convergence of Innovation Shaping a $1.8 Trillion Sector

Frost & Sullivan

Emerging Technologies Transforming Industries with Unprecedented Growth Opportunities LONDON, 3 April 2025 Frost & Sullivan has unveiled the 15th edition of its highly anticipated annual analysis, “2025 Top 50 Technologies,” highlighting 50 key innovations poised to redefine industries and catalyse market opportunities valued at $1.8 trillion over the next five years.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Video: Proofpoint Simplifies Security Solutions Sales For Partners Through Ingram Micro Xvantage Platform

Channel Insider

In this episode of Partner POV, host Katie Bavoso speaks with Chari Rhoades, Vice President of Americas Channel and Partner Sales at Proofpoint, and Eric Kohl, Vice President of Global Vendor Engagement, Security and Networking at Ingram Micro, about a major milestone in the channel: For the first time ever, partners can quote, sell, and order Proofpoint solutions directly through the Ingram Micro Xvantage digital experience platform.

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How to Register a Trademark

Tishkoff

Trademark registration plays a vital role in securing and protecting the identity and integrity of a business. In today’s highly competitive market, trademarks serve not merely as legal necessities, but as significant assets that enhance business reputation and market presence. By clearly distinguishing a company’s products and services from those of its competitors, trademarks help foster strong brand recognition among consumers.

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PartnerOps: The Future of Business Growth Through AI and Co-Selling

ZinFi

The way companies grow is changing. Today, business growth depends more on partnerships than on individual efforts. This shift is leading to a rise in a powerful new approach: partnerops. Short for partner operations, partnerops helps companies manage partnerships using smart tools, automation, and proven strategies. This article explains what partnerops is.

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