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Maverick spending, also known as rogue or off-contract spending, is a silent drain on procurement performance. It happens when employees bypass approved purchasing channels and processes, leading to inflated costs, contract leakage, and supplier proliferation.
Partner marketing has undergone a seismic transformation. Once a tactical extension of the sales process, partner marketing now sits at the core of strategic go-to-market execution. As digital acceleration reshapes how businesses operate, communicate, and buy, outdated practices can no longer support the scale and complexity of modern ecosystems. Brands can no longer treat partners as passive collateral and campaign kit recipients.
“We created an alliance, but were not seeing the return we expected.” It’s all about strategic partnership readiness and it’s frustrating, especially when the alliance began with optimism and enthusiasm. Its even harder when the people involved genuinely like each other, yet no one can quite pinpoint whats going wrong. Still, this situation is all too common.
Kids are the most brutal critics. Perhaps thats why so many people prefer dogs; they dont care if youre dressed badly or havent cleaned the house, youll still get a warm welcome and undying love. My daughter is a teacher and she sees what kids write in their daily diaries. They are startlingly frank about their familys shortcomings. Dad ate all of the Doritos last night and blamed the dog, Mum burned the breakfast again, Aunty Kate drank five beers and fell off her chair.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Filing a claim in Small Claims Court in Washtenaw County, Michigan, provides a streamlined avenue for resolving disputes involving modest sums of money. This process is designed to be accessible to individuals without legal representation, offering a cost-effective and efficient means to seek justice. Whether you’re a resident of Ypsilanti, Ann Arbor, or any other part of Washtenaw County, understanding the steps involved can empower you to navigate the small claims process with confidence
Salesforce is making a major play to dominate the AI space by acquiring Informatica for around $8 billion. This deal is all about creating what Salesforce CEO Marc Benioff is calling “the most complete, agent-ready data platform in the industry. Informatica shareholders will get $25 per share in cash, with the total deal valued at about $8 billion (after accounting for Salesforce’s existing investment).
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Salesforce is making a major play to dominate the AI space by acquiring Informatica for around $8 billion. This deal is all about creating what Salesforce CEO Marc Benioff is calling “the most complete, agent-ready data platform in the industry. Informatica shareholders will get $25 per share in cash, with the total deal valued at about $8 billion (after accounting for Salesforce’s existing investment).
Frost & Sullivans Sebastin Trolli, Head of Research for Industrial Automation & Software, spoke with Chaiitanya Bulusu, SVP & Business Head Americas at Infinite Uptime, to discuss how the company is transforming industrial manufacturing. With its Production Reliability-as-a- Service (PRaaS) model leveraging PlantOS manufacturing intelligence platform, Infinite Uptime delivers measurable outcomessuch as 99.97% equipment availability and 2% energy savings per ton producedfor heavy ind
Download our latest ebook to know more on how brands and advertisers can get creative with their marketing strategies and optimize partnerships for a full funnel solution. The post [DOWNLOAD] Beyond Last-Click: Unlocking Full-Funnel Affiliate Growth appeared first on Partnerize.
AI Disrupts Telco: Channel and Workforce Impact In this high-energy episode, Sugata Sanyal , Founder & CEO of ZINFI, hosts Kameron Olsen , a seasoned telecom entrepreneur and expert in the TSD (Technology Solutions Distributor) ecosystem. Kameron brings two decades of experience in the telecom channel, covering everything from analog phones to SaaS-based UCaaS platforms.
Readers who manage commercial disputes often ask whether they can monitor a Washtenaw County Circuit Court file without visiting the clerks counter. Online casesearch tools now answer most daytoday status questions, and they do so at no cost. This article explains where those tools live, what information they deliver, and why certified records still matter when evidence or deadlines are on the line.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Security vendor Barracuda recently announced it had appointed Michelle Hodges as its senior vice president of global channels and alliances. Hodges shared her early plans and priorities with Channel Insider. Channel veteran tapped to lead global strategy for security vendor Hodges has decades of experience in building and scaling successful partner networks worldwide.
Andrew Kisslo on Navigating the Chaosand Opportunityof Modern Ecosystems In a world where ecosystems are colliding and growth is being redefined, Andrew Kisslo SVP, Global Partner Marketing at SAP , believes partner marketing isnt just evolvingits being reborn in this complexity. This isnt a resurgence, he says. Its something weve never seen before.
When it comes to business calls, no ones using clunky landlines anymore, and for good reason. Over 61% of businesses have a VoIP switch planned , according to recent research. Why? Because VoIP phone systems are cheaper, more flexible, and packed with features that help small teams act big. However, you have to choose the right VoIP system to enjoy those advantages.
San Antonio, TX May 27, 2025 Frost & Sullivan recently researched the compliance recording and analytics industry and, based on its findings, recognizes ASC Technologies with the 2025 Global Competitive Strategy Leadership Award. ASC is a leading provider of sophisticated compliance recording, AI-based analytics, and quality management solutions that help organizations close compliance gaps, enhance the customer experience, and gain valuable insights through AI-powered analysis all while
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
If a business uses images found on Google Images or other social media accounts for their marketing, what are the copyright implications and potential penalties in Michigan? Does giving ‘credit’ or ‘attribution’ provide legal protection?” In today’s visually driven marketing environment, businesses increasingly rely on compelling images to capture customer attention and drive engagement.
Identity security management platform company Delinea recently appointed channel veteran Alex Thurber to lead its global channel program. Thurber shared more details on his approach to the new role and how Delinea will support its partners in an interview with Channel Insider. Thurber brings decades of cybersecurity and partner experience to Delinea Thurber has spent decades in the channel, including several years founding and leading a systems integrator that was one of Checkpoints first US-bas
Across the world, shame looms large for people suffering from mental health issues. They often feel that theyve failed to fulfil the expectations, responsibilities and commitments towards their family, friends and society. So, better to suffer quietly than to proclaim their reality.The stigma around the topic remains strong, ranging fromsocietalto theself-imposed.
Partner Relationship Management (PRM) systems promise operational efficiency, enhanced partner engagement, and the importance of managing and maintaining strong relationships for long-term success, as well as streamlined channel strategies and strategic partnerships as a driver of business value. While these platforms undoubtedly bring value to businesses aiming to scale their partner programs , many organizations overlook the less-visible expenses tied to their adoption.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Download our latest analysis on Global Wind Turbine Materials today to access a comprehensive roadmap for optimizing material performance, reducing operational costs, and securing sustainable growth. As the world races toward ambitious decarbonization goals, wind energy has become a key pillar of the global clean energy movement. But behind every high-performing turbine lies a less visible yet equally critical driver of progress materials.
What are the potential liabilities for a small business if AI-driven marketing tools produce inaccurate information, biased recommendations, or lead to discriminatory outcomes? How can these AI liability risks be mitigated? Artificial Intelligence (AI) has transformed how small businesses engage with marketing, offering capabilities previously reserved for larger enterprises.
Many wonder how AI-driven efficiencies will affect various roles as generative and agentic AI continues to reshape various technologies and business workflows. Smoothstack COO and CFO Boris Kulper shared his advice and insights on training workforces for the future with Channel Insider. AI assists a variety of tasks, but its not a wholesale replacement for human talent Smoothstack offers enterprises and federal agencies a variety of tech-driven talent staffing solutions to address ongoing shorta
Mid-market companies operate in one of the most challenging growth segments in business. They compete with fast-moving startups and global incumbents but often lack the expansive budgets, internal teams, and international presence that larger competitors enjoy. Despite this, mid-market firms hold a unique competitive advantage: agility. Their size allows them to pivot quickly, adopt new technologies early, and build meaningful relationships with partners.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
After a six-year hiatus from large-scale gatherings, we brought back in-person events for one simple reason: our customers couldn’t stop talking about the smaller, face-to-face experiences we’d been hosting. Every small event we organized generated incredible enthusiasm and feedback that reminded us of the irreplaceable value of connecting in person.
Gain exclusive insights into competitive benchmarking and growth opportunities in Healthcare Infrastructure Cybersecurity – download our comprehensive analysis now. Click here to download Cybersecurity in Healthcare: No Longer Optional Now Mission-critical Cybersecurity has moved from a background IT concern to a frontline priority in healthcare.
Integris is one of the largest platform MSPs in the country, serving customers across verticals including community banking, healthcare, and legal. COO Glen Mathis spoke with Channel Insider about why now is the time for MSPs to shift their business models and embrace the vertical market approach to IT services. Rising complexity: why vertical expertise is now essential Integris has built deep expertise in the verticals it supports, and its offerings are tailored to each vertical and the unique
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Partner enablement has evolved from a checkbox activity into a critical engine behind channel success. Previously, vendors handed partners generic content, hosted occasional webinars, and assumed enablement had occurred. But todays ecosystem no longer rewards these outdated practices. Partners operate in complex, competitive, and digital-first environments.
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