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Reining in Maverick Spending: A Strategic Imperative for Cost and Compliance

CenterPoint Group

Maverick spending, also known as rogue or off-contract spending, is a silent drain on procurement performance. It happens when employees bypass approved purchasing channels and processes, leading to inflated costs, contract leakage, and supplier proliferation.

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Redefining Partner Marketing in a Fragmented Digital Ecosystem

ZinFi

Partner marketing has undergone a seismic transformation. Once a tactical extension of the sales process, partner marketing now sits at the core of strategic go-to-market execution. As digital acceleration reshapes how businesses operate, communicate, and buy, outdated practices can no longer support the scale and complexity of modern ecosystems. Brands can no longer treat partners as passive collateral and campaign kit recipients.

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Before You Partner: What Many Businesses Overlook

Peter Simoons

“We created an alliance, but were not seeing the return we expected.” It’s all about strategic partnership readiness and it’s frustrating, especially when the alliance began with optimism and enthusiasm. Its even harder when the people involved genuinely like each other, yet no one can quite pinpoint whats going wrong. Still, this situation is all too common.

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4 tips for candid conversations

Stellar Partnerships

Kids are the most brutal critics. Perhaps thats why so many people prefer dogs; they dont care if youre dressed badly or havent cleaned the house, youll still get a warm welcome and undying love. My daughter is a teacher and she sees what kids write in their daily diaries. They are startlingly frank about their familys shortcomings. Dad ate all of the Doritos last night and blamed the dog, Mum burned the breakfast again, Aunty Kate drank five beers and fell off her chair.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How Do I File A Claim In Small Claims Court In Washtenaw County?

Tishkoff

Filing a claim in Small Claims Court in Washtenaw County, Michigan, provides a streamlined avenue for resolving disputes involving modest sums of money. This process is designed to be accessible to individuals without legal representation, offering a cost-effective and efficient means to seek justice. Whether you’re a resident of Ypsilanti, Ann Arbor, or any other part of Washtenaw County, understanding the steps involved can empower you to navigate the small claims process with confidence

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Executive Growth Movers & Shakers Interview with Chaiitanya Bulusu, SVP & Business Head – Americas, Infinite Uptime

Frost & Sullivan

Frost & Sullivans Sebastin Trolli, Head of Research for Industrial Automation & Software, spoke with Chaiitanya Bulusu, SVP & Business Head Americas at Infinite Uptime, to discuss how the company is transforming industrial manufacturing. With its Production Reliability-as-a- Service (PRaaS) model leveraging PlantOS manufacturing intelligence platform, Infinite Uptime delivers measurable outcomessuch as 99.97% equipment availability and 2% energy savings per ton producedfor heavy ind

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[DOWNLOAD] Beyond Last-Click: Unlocking Full-Funnel Affiliate Growth

Partnerize

Download our latest ebook to know more on how brands and advertisers can get creative with their marketing strategies and optimize partnerships for a full funnel solution. The post [DOWNLOAD] Beyond Last-Click: Unlocking Full-Funnel Affiliate Growth appeared first on Partnerize.

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Next-Gen PartnerOps Video Podcast featuring Kameron Olsen. AI Disrupts Telco: Channel and Workforce Impact

ZinFi

AI Disrupts Telco: Channel and Workforce Impact In this high-energy episode, Sugata Sanyal , Founder & CEO of ZINFI, hosts Kameron Olsen , a seasoned telecom entrepreneur and expert in the TSD (Technology Solutions Distributor) ecosystem. Kameron brings two decades of experience in the telecom channel, covering everything from analog phones to SaaS-based UCaaS platforms.

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Is There an Online Docket Lookup for Washtenaw County Circuit Court Business Cases?

Tishkoff

Readers who manage commercial disputes often ask whether they can monitor a Washtenaw County Circuit Court file without visiting the clerks counter. Online casesearch tools now answer most daytoday status questions, and they do so at no cost. This article explains where those tools live, what information they deliver, and why certified records still matter when evidence or deadlines are on the line.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Barracuda’s Michelle Hodges on New Role & Channel Plans

Channel Insider

Security vendor Barracuda recently announced it had appointed Michelle Hodges as its senior vice president of global channels and alliances. Hodges shared her early plans and priorities with Channel Insider. Channel veteran tapped to lead global strategy for security vendor Hodges has decades of experience in building and scaling successful partner networks worldwide.

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Aligning Ecosystems, Sales, and AI: The New Imperatives for Partner Marketing

PLM Alliances

Andrew Kisslo on Navigating the Chaosand Opportunityof Modern Ecosystems In a world where ecosystems are colliding and growth is being redefined, Andrew Kisslo SVP, Global Partner Marketing at SAP , believes partner marketing isnt just evolvingits being reborn in this complexity. This isnt a resurgence, he says. Its something weve never seen before.

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11 Top VoIP Systems for SMBs: 2025 Picks & Reviews

Jake Jorgovan

When it comes to business calls, no ones using clunky landlines anymore, and for good reason. Over 61% of businesses have a VoIP switch planned , according to recent research. Why? Because VoIP phone systems are cheaper, more flexible, and packed with features that help small teams act big. However, you have to choose the right VoIP system to enjoy those advantages.

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ASC Earns Frost & Sullivan’s 2025 Global Competitive Strategy Leadership Award for Revolutionizing Enterprise Compliance with Cutting-Edge, Omnichannel Recording and AI-Powered Analytics

Frost & Sullivan

San Antonio, TX May 27, 2025 Frost & Sullivan recently researched the compliance recording and analytics industry and, based on its findings, recognizes ASC Technologies with the 2025 Global Competitive Strategy Leadership Award. ASC is a leading provider of sophisticated compliance recording, AI-based analytics, and quality management solutions that help organizations close compliance gaps, enhance the customer experience, and gain valuable insights through AI-powered analysis all while

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Can I Use That Photo? Understanding Image Copyright

Tishkoff

If a business uses images found on Google Images or other social media accounts for their marketing, what are the copyright implications and potential penalties in Michigan? Does giving ‘credit’ or ‘attribution’ provide legal protection?” In today’s visually driven marketing environment, businesses increasingly rely on compelling images to capture customer attention and drive engagement.

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Delinea’s Alex Thurber on Identity & Channel Strategy

Channel Insider

Identity security management platform company Delinea recently appointed channel veteran Alex Thurber to lead its global channel program. Thurber shared more details on his approach to the new role and how Delinea will support its partners in an interview with Channel Insider. Thurber brings decades of cybersecurity and partner experience to Delinea Thurber has spent decades in the channel, including several years founding and leading a systems integrator that was one of Checkpoints first US-bas

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Beyond Shame: A New Approach to Mental Health Leadership

INSEAD Knowledge

Across the world, shame looms large for people suffering from mental health issues. They often feel that theyve failed to fulfil the expectations, responsibilities and commitments towards their family, friends and society. So, better to suffer quietly than to proclaim their reality.The stigma around the topic remains strong, ranging fromsocietalto theself-imposed.

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The Hidden Costs Behind Implementing a PRM Software

Mindmatrix Blog

Partner Relationship Management (PRM) systems promise operational efficiency, enhanced partner engagement, and the importance of managing and maintaining strong relationships for long-term success, as well as streamlined channel strategies and strategic partnerships as a driver of business value. While these platforms undoubtedly bring value to businesses aiming to scale their partner programs , many organizations overlook the less-visible expenses tied to their adoption.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Growth Opportunities in Wind Turbine Materials: Powering the Future of Renewable Energy

Frost & Sullivan

Download our latest analysis on Global Wind Turbine Materials today to access a comprehensive roadmap for optimizing material performance, reducing operational costs, and securing sustainable growth. As the world races toward ambitious decarbonization goals, wind energy has become a key pillar of the global clean energy movement. But behind every high-performing turbine lies a less visible yet equally critical driver of progress materials.

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AI Liability Risks

Tishkoff

What are the potential liabilities for a small business if AI-driven marketing tools produce inaccurate information, biased recommendations, or lead to discriminatory outcomes? How can these AI liability risks be mitigated? Artificial Intelligence (AI) has transformed how small businesses engage with marketing, offering capabilities previously reserved for larger enterprises.

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AI Tools Need Talent: Smoothstack on Workforce Strategy

Channel Insider

Many wonder how AI-driven efficiencies will affect various roles as generative and agentic AI continues to reshape various technologies and business workflows. Smoothstack COO and CFO Boris Kulper shared his advice and insights on training workforces for the future with Channel Insider. AI assists a variety of tasks, but its not a wholesale replacement for human talent Smoothstack offers enterprises and federal agencies a variety of tech-driven talent staffing solutions to address ongoing shorta

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Mid-Market Channel Strategy: Building Scalable Growth Through Smarter Partnerships

ZinFi

Mid-market companies operate in one of the most challenging growth segments in business. They compete with fast-moving startups and global incumbents but often lack the expansive budgets, internal teams, and international presence that larger competitors enjoy. Despite this, mid-market firms hold a unique competitive advantage: agility. Their size allows them to pivot quickly, adopt new technologies early, and build meaningful relationships with partners.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Behind the Scenes: The Making of Planview Connect 2025

Planview Blog

After a six-year hiatus from large-scale gatherings, we brought back in-person events for one simple reason: our customers couldn’t stop talking about the smaller, face-to-face experiences we’d been hosting. Every small event we organized generated incredible enthusiasm and feedback that reminded us of the irreplaceable value of connecting in person.

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Top 15 Healthcare Infrastructure Cybersecurity Companies in 2025: Who’s Protecting Hospitals, Data, & Devices?

Frost & Sullivan

Gain exclusive insights into competitive benchmarking and growth opportunities in Healthcare Infrastructure Cybersecurity – download our comprehensive analysis now. Click here to download Cybersecurity in Healthcare: No Longer Optional Now Mission-critical Cybersecurity has moved from a background IT concern to a frontline priority in healthcare.

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Strategy Execution Consulting: From Plan to Profit

ClearPoint Strategy

Unlock growth and achieve your goals with strategy execution consulting. Learn how expert guidance turns strategic plans into actionable results.

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Integris COO: The Modern MSP Needs to Verticalize

Channel Insider

Integris is one of the largest platform MSPs in the country, serving customers across verticals including community banking, healthcare, and legal. COO Glen Mathis spoke with Channel Insider about why now is the time for MSPs to shift their business models and embrace the vertical market approach to IT services. Rising complexity: why vertical expertise is now essential Integris has built deep expertise in the verticals it supports, and its offerings are tailored to each vertical and the unique

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Partner Enablement Reimagined: Empowering Growth with AI and Personalization

ZinFi

Partner enablement has evolved from a checkbox activity into a critical engine behind channel success. Previously, vendors handed partners generic content, hosted occasional webinars, and assumed enablement had occurred. But todays ecosystem no longer rewards these outdated practices. Partners operate in complex, competitive, and digital-first environments.

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The creator’s profit playbook: 9 advanced affiliate marketing strategies for sustainable revenue growth

Impact

What if the key to amplifying your affiliate earnings was hiding in plain sight? Many creators know affiliate marketing fundamentals, such as dropping a link, sharing a code, or posting a brief product review. But the real results come from going beyond the basics. As Olivia Savage, Senior Marketing Strategist of Creator Growth and Engagement at impact.com, puts it: The best creators tap into overlooked tactics that drive stronger affiliate relationships, higher earnings, and brand deals that la

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Decoding the Future: How AI is Transforming U.S. Military Intelligence A Paradigm in Motion

Frost & Sullivan

A Paradigm in Motion The U.S. military intelligence vertical is taking bold steps into a new era, leveraging AI to redefine strategic operations, threat analysis, and battlefield decision-making. No longer a peripheral innovation, AI is becoming the critical driver behind key decisions. As geopolitical tensions intensify and disruptive technologies blur the lines between tactical insight and operational execution, the integration of AI is becoming central to the evolution of modern warfare.