TIM Review

APRIL 1, 2021

Digital technologies have a profound impact on both consumer behavior (Chanias, 2017)and the competitive landscape (Vial, 2019). 2017), is therefore considered as key for firms to survive, since it drives operational performance and enables significant business improvements (Hess et al., Introduction. 2016; Agrawal et al.,

Collaboration 98

Collaboration Co-Alliance Construction Channels and alliances 98

Impact

NOVEMBER 11, 2021

Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well. Software companies can form alliances with other companies to reach further than they would on their own. Is affiliate marketing an effective distribution channel for SaaS?

Retail 96

Retail Channels and alliances Credit Partnership management 96

Impact

OCTOBER 15, 2021

Sales and marketing have long been viewed as the primary sources of business growth, but shifting consumer attitudes and behaviors towards brands, businesses, and advertising mean that these traditional channels are no longer enough to grow a business. Deep dive into channel partnerships.

Channels and alliances 52

Channels and alliances Partnership management Partnership success Legal 52

Tackle.io

OCTOBER 26, 2022

For the third year in a row, Tackle surveyed both B2B software sellers and buyers about their participation in the Marketplaces, the value they get from the Marketplaces, the roadblocks they face, and the reasons they believe Cloud Marketplaces have the potential to become the revenue channel of the future.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Ecosystems 52

Tackle.io

APRIL 27, 2021

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Tackle.io

SEPTEMBER 22, 2021

I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. In 2019 and 2020, those innovators started seeing significant success, and we saw early adopters start to lean in more heavily. Now, we’re entering the phases of the majority.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Tackle.io

OCTOBER 27, 2021

I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. In 2019 and 2020, those innovators started seeing significant success, and we saw early adopters start to lean in more heavily. Now, we’re entering the phases of the majority.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52