Impact

FEBRUARY 24, 2022

Easyship connects small to midsize businesses with couriers and couriers with marketplaces, helping sellers of all sizes reach customers worldwide. When it needed to expand, Easyship built upon a history rooted in partnership and turned to partnerships as part of its growth strategy.

Partnering capability and readiness 72

Partnering capability and readiness Partnership management IT partnerships Business development 72

Impact

NOVEMBER 11, 2021

With an eye toward doubling its business, in 2019 the company announced plans to recruit 250,000 non-transactional (referral-based) local partners. But the company has more recently turned its attention to other kinds of partnerships, rapidly recruiting about 7,500 new partners a month — 80 percent of whom likely are non-transactional.

Retail 96

Retail Channels and alliances Credit Partnership management 96

Impact

OCTOBER 15, 2021

This guide covers: What is partnership marketing Partnership marketing IRL The benefits of partnership marketing The different types of channel partnerships Referral partnerships success stories Making partnerships work Partnership management platforms Choose the perfect partnership platform.

Channels and alliances 52

Channels and alliances Partnership management Partnership success Legal 52

Impact

SEPTEMBER 23, 2021

More recently, the Chief Partnerships Officer (CPO) title has taken root in the executive garden for reasons we will delve into below. And even in the absence of a CPO, a smart CGO has much to gain by taking a page from a partnership leader’s playbook.

Collaboration 59

Collaboration Legal Finance Energy 59

Impact

SEPTEMBER 30, 2021

Partnership professionals need to develop and hone skill sets around a range of activities that span across sales, enablement, finance, legal, business development, and operations. But “partnerships” is not even really marketing at all. Organizational structure.

Legal 52

Legal Finance Retail Business development 52