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Company are investing in big data like never before and spending is likely to increase by 50% by 2019. But as a channel guy, I am puzzled that more companies aren’t using big data techniques as the basis for their channelmanagement. You can probably stack rank your channel sales partners by revenue.
Fourth annual gathering now largest vendor-led event for channel chiefs worldwide, mirrors Impartner’s 10x growth in new customer logos in same time period. With 75 percent of world trade flowing indirectly, brands are starting to invest in their indirect channels, partnerships, and alliances at the same level.”
Acquisition gives customers a way to formalize management of non-traditional ‘shadow channel’ partners, the industry’s fastest growing segment. Forrester’s Principal Analyst, Channel Partnerships and Alliances, Jay McBain, addressed the trend earlier this year in his Forrester blog, What I See Coming For The Channel In 2019.
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