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The adoption of a Direct-to-Consumer (DTC) business model means that a company sells its products directly to consumers without any intermediaries (see CBInsights 2019). These models reflected the influence of internal-, external-, and technological factors on adapting to eCom (Sanchez-Torres & Juarez-Acosta, 2019).
In fact, channel media outlet ChannelE2E has tracked nearly 2,600 M&A events impacting the channel since 2019. And M&A activity is not expected to slow down anytime soon, driven by the continued search for greater scope, scale and valuecreation.
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