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Despite Staggering 2019 Growth Projections, SaaS Companies Risk Being Left Behind Without Diverse Go-to-Market Strategy

Impartner

Indirect sales channel key to amplifying growth, maintaining first-mover advantage says bold new eBook from top channel strategy firm. This proclamation comes with the release of a new eBook, “The 555: Why a Channel is Critical to Your SaaS Company,” from a top channel strategy firm AchieveUnite.

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Top Channel Chiefs Descend on Park City for ImpartnerCON19, Debate Channel Strategy for 2020 and the Decade Beyond

Impartner

Salt Lake City – April 26, 2019 – For the fourth year in a row, channel leaders from the world’s top corporations are flocking to Utah for ImpartnerCON19, the global Partner Relationship Management (PRM) pure-play leader’s annual customer and channel management summit.

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How can vendors create incentives for a new generation of non-transacting partners?

Channel Incentive Best Practices

This was one of the topics under discussion on our recent webinar: ‘Modernizing Incentive Programs for Today’s Channel’. Channel Mechanics’ CEO Kenneth Fox was joined by Sunny Song , Director Channel Operations at SentinelOne and Margaret Fetting , Channel Strategy, North & Latin America with Zebra Technologies.

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Muted Optimism Holds Sway Among Channel Professionals

The 2112 Group

The average channel leader expects indirect sales to grow at least 5% in 2021, down slightly over 2020 and down significantly from 2019. We can see how the crisis forced vendors to make changes they otherwise would’ve avoided or to try new things to reach their goals.

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Best Partner Relationship Management (PRM) Software 2021

Channel Insider

Offering two integrative editions with Hubspot CRM and Salesforce CRM, the Charlotte-based vendor can optimize the flow of indirect sales data to inform channel strategy. For reference , the industry earned over $401 million in revenue in 2019. Read more: If We’re Not a Channel Anymore, What ARE We?

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Organizing for Marketplace Success

Tackle.io

We’re probably on the early end of some of our journey, even as we are in the Marketplace, as of 2019 in the AWS Marketplace. And similarly to Michael, actually there’s a partnership with Astronomer and your company and how they work together with the ELT and the data strategy and the integrations between the two.

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Inflation Impact on the Channel

The 2112 Group

This number stands in contrast to the company’s sales of $6.816 billion a year ago, but is still lower than the 2019 pre-pandemic sales of $7.217 billion the company reached in the same quarter. Leora Schwadron is a staff writer at Channelnomics.

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