Impact

DECEMBER 7, 2021

ZALORA’s new influencer program is powered by the partnership management platform, impact.com. Similarly, the fashion brand Love, Bonito saw 20 percent of total new orders coming from affiliate partnerships just a year after launching its program. Four reasons to consider affiliate marketing and partnerships.

Retail 98

Retail Partnership management Ecosystems 98

Channel Insider

NOVEMBER 5, 2021

PRM tools are like CRM systems designed for the complexities of managing channel business partners. With millions or more companies in the global IT channel ecosystem, PRM software aims to help vendors reach, engage, and enable more channel partners. For reference , the industry earned over $401 million in revenue in 2019.

Ecosystems 98

Ecosystems Utilities High tech Channel management 98

Impact

NOVEMBER 11, 2021

With an eye toward doubling its business, in 2019 the company announced plans to recruit 250,000 non-transactional (referral-based) local partners. But the company has more recently turned its attention to other kinds of partnerships, rapidly recruiting about 7,500 new partners a month — 80 percent of whom likely are non-transactional.

Retail 96

Retail Channels and alliances Credit Partnership management 96

ZinFi

JANUARY 3, 2024

How to Choose the Right Channel Partners for Your Business How to Get Started with Channel Partnerships How to Align Partners with Overall Business Strategy What Are the Challenges of Managing Channel Partners? How Do We Evolve Channel Partnerships over Time? What Are the Best Practices for Channel Partnership Management?

Credit 52

Credit Ecosystems Partnership management Channel management 52

Impact

FEBRUARY 7, 2024

Coady Joy is the Head of Affiliate and Partnerships Education at impact.com. She leads the Partnership Experience Academy, which provides marketers with instructor-led training and short courses on all aspects of affiliate and partnership management. Brian Marcus is the Senior Director of Product Marketing at impact.com.

Partnership management 75

Partnership management Ecosystems Collaboration 75

Impact

SEPTEMBER 23, 2021

More recently, the Chief Partnerships Officer (CPO) title has taken root in the executive garden for reasons we will delve into below. And even in the absence of a CPO, a smart CGO has much to gain by taking a page from a partnership leader’s playbook. That requires a major mindset shift for marketers.

Legal 59

Legal Collaboration Finance Energy 59