Strategies for a Small to Medium-sized Enterprise to Engage in an Existing Ecosystem
TIM Review
OCTOBER 29, 2021
Recent advances in ecosystem theory prescribe that small and medium sized enterprises (SMEs) need to develop offers that are modular and form complementarities with other offers that are unique or supermodular (Jacobides et al., However, SME strategies to engage with ecosystems do not always seem to incorporate what theory prescribes.
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