Impact

FEBRUARY 24, 2022

Partnerships deliver the kind of growth that makes businesses sit up and take notice. Companies that embrace partnerships are already growing faster than their competitors. For example, technology giant Lenovo drives 25 percent of its revenue through its partnerships channel, with 50 percent year-over-year (YoY) channel growth.

Channels and alliances 52

Channels and alliances IT partnerships 52

Impact

NOVEMBER 11, 2021

With an eye toward doubling its business, in 2019 the company announced plans to recruit 250,000 non-transactional (referral-based) local partners. But the company has more recently turned its attention to other kinds of partnerships, rapidly recruiting about 7,500 new partners a month — 80 percent of whom likely are non-transactional.

Retail 96

Retail Channels and alliances Credit Partnership management 96

Impact

SEPTEMBER 30, 2021

But “partnerships” is not even really marketing at all. Partnerships” is its own channel, one that is potentially larger than paid search. For organizations that have achieved a high level of partnership maturity, revenue driven from the partnership channel can rival that of the entire sales or marketing channels.

Legal 52

Legal Finance Retail Business development 52

Impact

NOVEMBER 16, 2022

In less than six months, Apollo Neuro’s new wave of partners brought in: 38 percent of the company’s program traffic 36 percent of its partnerships revenue. After moving its partnerships program to impact.com, Mapiful unleashed the full potential of its partnerships program, resulting in: ?

IT partnerships 52

IT partnerships Collaboration Credit Partnership success 52

Impact

SEPTEMBER 20, 2022

Love, Bonito now relies on automation to optimize and scale its partnerships. Thanks to segmentation and email workflow automation, Fanatics saw a 100 percent increase in partner engagement and earned more revenue from its partnerships. Affiliate partnerships in tourism .

Banking 52

Banking Finance Retail IT partnerships 52

Be Partner Ready

SEPTEMBER 24, 2024

It’s since evolved with market changes and became part of the BePartnerReady.com® 7-step process under the name BaFF (Brand Affiliation Fee) in 2019. It’s therefore increasingly likely that a company will want to promote its partnership with a cause or charity, thereby utilising its valuable brand.

Corporate partnerships 130

Corporate partnerships Banking Collaboration IT partnerships 130

Impact

JANUARY 8, 2021

Canva’s popularity has soared globally, but until late 2019, its partnership program had yet to take off. They had avid users around the world, but they didn’t have a way to scalably harness that fan base to drive referrals — until they found Impact Partnership Cloud, that is. Customization is key for Canva.

Legal 52

Legal IT partnerships Integration partnership Engineering 52