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Partnership professionals need to develop and hone skill sets around a range of activities that span across sales, enablement, finance, legal, business development, and operations. But “partnerships” is not even really marketing at all. Partnerships” is its own channel, one that is potentially larger than paid search.
More recently, the Chief Partnerships Officer (CPO) title has taken root in the executive garden for reasons we will delve into below. And even in the absence of a CPO, a smart CGO has much to gain by taking a page from a partnership leader’s playbook.
This guide covers: What is partnership marketing Partnership marketing IRL The benefits of partnership marketing The different types of channel partnerships Referral partnerships success stories Making partnerships work Partnershipmanagement platforms Choose the perfect partnership platform.
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