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Are Alliance Managers Just “Born” That Way – Or Are They Moulded?

Peter Simoons

Recently I presented to Dr. Brian Tjemkes’ Alliances, Mergers and Networks Program at the VU University in Amsterdam. In good 2020 style, this presentation was fully online. In those follow up conversations a number of them asked me the best route to becoming an alliance manager. Are alliance managers moulded or “born”?

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How I Tackle Marketplace with Sunny Ho, Cloudinary

Tackle.io

Like the symphony conductor, an alliance manager must ensure that both partners play in tune. To me, because alliance management critically accounts for the success of partnerships, it’s one of the best roles in an organization. Like the symphony conductor, an alliance manager must ensure that both partners play in tune.

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How I Tackle Marketplace with Sunny Ho, Cloudinary

Tackle.io

Like the symphony conductor, an alliance manager must ensure that both partners play in tune. To me, because alliance management critically accounts for the success of partnerships, it’s one of the best roles in an organization. Like the symphony conductor, an alliance manager must ensure that both partners play in tune.

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth . A 2020 Tackle survey found that 70% of software sellers said they have increased focus and investment in Marketplaces as a go-to-market channel due to COVID-19. Alliance managers . Cloud administrators .

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth Cybersecurity leader CrowdStrike saw sales cycle times cut by nearly half These are two examples of many. We might have had to wait for the next budget cycle.