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How to Plan, Manage, and Measure Strong Channel Business Partnerships

Successful Channels

The thesis of this article is that there are a set of universal characteristics to build deeper and longer-lasting channel business partnerships that can identified and codified. There is a new model for channel partnerships emerging in 2020. One that starts with the partner, their expertise, and their strategy.

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Impact Acquires Affluent to Power Agency Managed Partnership Programs at Scale 

Impact

In 2020, Affluent grew its client base by 70%, and helped agencies and advertisers manage more than 1,800 affiliate programs. In 2020, Impact added nearly 600 new clients, and also acquired influencer marketing platform Activate. . Founded in Santa Barbara, CA, in 2008, Impact has grown to more than 500 employees worldwide.

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ForzaDash Highlights Services, Celebrates 10th Anniversary of CWDash

ForzaDash

New Haven, Connecticut, November 9, 2020 – ForzaDash offers IT vendors with opportunities, particularly being a part of an ever-growing MSP community. With in-depth knowledge and experience in the industry, it made clear its position as an MSP community that enables business growth. . About ForzaDash.

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Get ahead of the curve: 2023 partnership predictions from experts 

Impact

Partnerships continued to thrive during the 2020 pandemic and economic downturn—brands experienced revenue growth of 29 percent per year from 2020 to 2022. Dave Yovanno, CEO and Board Director of impact.com, explains how partnerships are a low-risk channel that keeps businesses afloat during stormy financial climates.

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How partnerships fuel revenue growth during economic uncertainty 

Impact

During the early 1980s recession, McGraw Hill Research found that business-to-business (B2B) companies that increased its ad spending grew sales by 275 percent compared to 19 percent for companies that didn’t. Strong partnerships are the best way to grow your business.

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The Top 22 IT Channel Partners of 2022

Channel Insider

For the best IT channel partners in 2022, organizations with extensive consulting or enterprise IT experience continue to be in the best position to bridge the gap between IT vendors and business clients. Several top picks leverage their existing business partnerships to offer the latest digital solutions to organizations around the world.

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How decreased venture capital raising may impact your business

Powerlinx

Only 28 VC-backed companies were listed publicly in Q1 2022, the lowest quarterly count since Q1 2020. The third alternative — ideal for startups that can’t afford to invest a lot of sweat equity or don’t want to spend countless hours pitching to skeptical investors — is to find the right strategic business partnerships.

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