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Get ahead of the curve: 2023 partnership predictions from experts 

Impact

FEBRUARY 28, 2023

Partnerships continued to thrive during the 2020 pandemic and economic downturn—brands experienced revenue growth of 29 percent per year from 2020 to 2022. Dave Yovanno, CEO and Board Director of impact.com, explains how partnerships are a low-risk channel that keeps businesses afloat during stormy financial climates.

Partnership management 52
Partnership management Credit Partnership strategies Business partnerships 52
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How partnerships fuel revenue growth during economic uncertainty 

Impact

MARCH 9, 2023

During the early 1980s recession, McGraw Hill Research found that business-to-business (B2B) companies that increased its ad spending grew sales by 275 percent compared to 19 percent for companies that didn’t. Strong partnerships are the best way to grow your business. Read more about this partnership success story 3.

Partnership strategies 52
Partnership strategies Partnership success Partnership management Retail 52
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