2020 Channel strategies Credit 
Magnetrix
DECEMBER 28, 2020
Original title: " How a PRM Can Change Your World" Aired on December 15, 2020. For those who aren’t channel partnership professionals, or who don’t work in areas that commonly use PRM, Dr. Mark Brigman asks, starting from the ground floor, “what is a PRM? ” Is that a good strategy?
Tackle.io
SEPTEMBER 21, 2021
Throughout 2020 and the first eight months of 2021, we also have started to see a bigger movement around a digital selling form as companies adapt to a cloud-first world. In 2021, 61% of buyers said they had purchased software through one of the Cloud Marketplaces in the last year—a 39% increase over 2020.
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Tackle.io
OCTOBER 25, 2022
Throughout 2020 and the first eight months of 2021, we also have started to see a bigger movement around a digital selling form as companies adapt to a cloud-first world. In 2021, 61% of buyers said they had purchased software through one of the Cloud Marketplaces in the last year—a 39% increase over 2020.
Tackle.io
OCTOBER 25, 2022
Throughout 2020 and the first eight months of 2021, we also have started to see a bigger movement around a digital selling form as companies adapt to a cloud-first world. In 2021, 61% of buyers said they had purchased software through one of the Cloud Marketplaces in the last year—a 39% increase over 2020.
Tackle.io
NOVEMBER 2, 2023
In our first year, 2020, we benchmarked how the Cloud Marketplaces were being used by sellers and buyers and made a few very early predictions for the future. We believed then the Cloud Marketplaces were the first real digital commerce channel for B2B software, and we still do. or “I’m a channel partner—what does this mean for me?”
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