Tackle.io

SEPTEMBER 21, 2021

Throughout 2020 and the first eight months of 2021, we also have started to see a bigger movement around a digital selling form as companies adapt to a cloud-first world. In 2021, 61% of buyers said they had purchased software through one of the Cloud Marketplaces in the last year—a 39% increase over 2020.

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

Throughout 2020 and the first eight months of 2021, we also have started to see a bigger movement around a digital selling form as companies adapt to a cloud-first world. In 2021, 61% of buyers said they had purchased software through one of the Cloud Marketplaces in the last year—a 39% increase over 2020.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

Throughout 2020 and the first eight months of 2021, we also have started to see a bigger movement around a digital selling form as companies adapt to a cloud-first world. In 2021, 61% of buyers said they had purchased software through one of the Cloud Marketplaces in the last year—a 39% increase over 2020.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

NOVEMBER 2, 2023

In our first year, 2020, we benchmarked how the Cloud Marketplaces were being used by sellers and buyers and made a few very early predictions for the future. We believed then the Cloud Marketplaces were the first real digital commerce channel for B2B software, and we still do. or “I’m a channel partner—what does this mean for me?”

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75