Channel Insider

JANUARY 31, 2022

Like many top IT channel partners , McKinsey offers a wealth of knowledgeable personnel, ongoing research, and industry experience, extending to relationships with a global network of business clients. Notable solution areas for channel customers include digital, implementation, operations, risk and resilience, and transformation.

Co-Alliance 95

Co-Alliance Channels and alliances Partnering capability and readiness Telecommunications 95

Impact

NOVEMBER 11, 2021

Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well. Software companies can form alliances with other companies to reach further than they would on their own. Is affiliate marketing an effective distribution channel for SaaS?

Retail 96

Retail Channels and alliances Credit Partnership management 96

Tackle.io

APRIL 27, 2021

For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth . As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. .

Co-Alliance 59

Co-Alliance Channels and alliances Global alliance Engineering 59

Tackle.io

JUNE 9, 2021

One of my last business trips of 2020 was to the Amazon Web Services sales kickoff in Chicago where I met Tackle.io From my earliest days in alliances and business development, I have always operated with a swing big or go home attitude. I spent enough time with Tackle in 2020 as an advisor to know the company had something special.

Co-Alliance 52

Co-Alliance Channels and alliances Credit Legal 52

Tackle.io

APRIL 27, 2021

For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth Cybersecurity leader CrowdStrike saw sales cycle times cut by nearly half These are two examples of many. As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions.

Co-Alliance 52

Co-Alliance Channels and alliances Global alliance Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52