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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

Profitable co-sell opportunities . For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth . Forrester had projected that 17% of the $13 trillion global B2B spend would flow through ecommerce and Marketplaces by 2023—but that number could now be reached in 2021.

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth Cybersecurity leader CrowdStrike saw sales cycle times cut by nearly half These are two examples of many. We might have had to wait for the next budget cycle. Learn how to make the business case to your C-suite.

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Shaping the Future of Cloud as Tackle’s Chief Cloud Officer

Tackle.io

Among heads of revenue, product, marketing, channel, finance, alliances, and sales operations, who’s the logical owner for transforming the business? Before coming on board full-time, I got to know the Tackle team and I was fortunate to join their Marketplace Advisory Board in early 2020.

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Priorities for Channel Partners this year and beyond

Impartner

Consider McKinsey & Co., A late 2020 study by The Alexander Group found that everything-as-a-service (XaaS) market leaders are growing revenue from existing customers by more than 20% annually and improving their net revenue retention by 11%. By May 2020, that figured dropped to just 5%.

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Leveling Up Your Cloud GTM for Strategic Growth

Tackle.io

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

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Leveling Up Your Cloud GTM for Strategic Growth

Tackle.io

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.