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After a stressful 2020 we’re all ready for a fresh start. The landscape for corporatepartnerships has changed dramatically and 2021 is the time for partnerships to shine. Your corporate partners want more than the warm glow of donating to you; they want to collaborate with you and create solutions together.
Commitment to innovation decreased in 2020 as businesses focused on short term operational issues. But corporate CEOs desperately need help to position themselves for a post COVID future. It helped the charity to shift the partnership from tied program funding to a multi-year, 7 figure commitment to mental health support.
Here we share our five lessons for account management that we have learnt from the past year: Link your partnership to the pandemic. So it’s vital that your corporatepartnership is relevant to the pandemic so it’s part of their recovery plan. And those are the partnerships that last the longest and make the greatest impact.
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