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GETTING THE BOARD ON BOARD

Be Partner Ready

The Board has legal obligations to ensure your organisation is fulfilling its purpose, remains solvent, meets obligations and will ultimately be responsible for dealing with any ramifications from a corporate partnership. This fear is justified. Share the BePartnerReady.com® process infographic with them. Hailey Cavill-Jaspers

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New Beginnings

Stellar Partnerships

After a stressful 2020 we’re all ready for a fresh start. The landscape for corporate partnerships has changed dramatically and 2021 is the time for partnerships to shine. But in 2020 we’ve seen extraordinary cooperation between bitter rivals, united by the single goal of bringing a vaccine to the world.

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Knowing what you don’t know

Stellar Partnerships

How are you rethinking your approach to corporate partnerships? Some people think corporate partnerships are too hard, only for big non-profits and the ones with sexy causes. But if someone as unglamorous as the Soil Association UK can build a portfolio of corporate partners, then you’ve got no excuse.

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What can corporate partnerships professionals learn from major donor fundraising?

Remarkable Partnerships

Yet often we categorise someone in technical terms as a major donor relationship, or as a corporate partnership, sometimes before we’ve even met the person. When they are you will raise more large gifts, and create more ambitious partnerships. This isn’t exactly a revolutionary approach! Will there be soft-crediting?

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Five significant learnings from 2020

Remarkable Partnerships

2020 has been a year of constant surprises. We’re seen game-changing partnerships built and delivered. So we thought it appropriate to share our 5 five significant learnings from 2020. Being responsible for creating new corporate partnerships can be quite a lonely experience even in an office environment.

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Thanking your corporate partners

Stellar Partnerships

In 2020 my mates in New York will celebrate with turkey and pumpkin pie in a more socially distanced way than the Plymouth settlers. How are you thanking your corporate partners this year? You probably have one or two key contacts for your corporate partnership. An extra win for your brand awareness and engagement.

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Penny Wise and Pound Foolish

Stellar Partnerships

The lesson of 2020 is that retention matters. The latest JB were report shows that corporate giving rose by 30% despite a fall in company profits. The non-profits that had invested in nurturing their corporate partners saw extraordinary results. Corporate partnerships provide an opening to new channels, audiences and donors.