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The Unsung Heroes of Partner Ecosystems: Non-Transactional Partners

Zift Solutions

There are six primary types of partnerships within a partner ecosystem, including: Technology Members Also known as an integration partnership, a technology alliance partnership is the partnering companys products integrated to deliver additional value to the customer.

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4 major retailers that crushed their revenue goals using partnership marketing

Impact

Ultimate guide to partnership marketing. Want to learn more about partnerships? Download Ultimate guide to partnership marketing. What is partnership marketing, and how does it work? Find out how to integrate partnerships into your current marketing plan and earn more revenue. Get my free guide.

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Frost & Sullivan’s Perspective on Zoom’s $14.7 Billion Five9 Acquisition

Frost & Sullivan

revenue increase in 2020 and a whopping 45% growth during the first quarter of 2021. Zoom also gains access to the large standalone cloud contact center opportunity, independent of any bundling or integration with its own heritage solutions. Five9 too has seen tremendous growth, with a 32.3%

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Canva harnesses the power of 9,000 partners with Impact: Watch now

Impact

They had avid users around the world, but they didn’t have a way to scalably harness that fan base to drive referrals — until they found Impact Partnership Cloud, that is. We interviewed Jerry Liu , affiliate partnerships lead at Canva, during Impact Growth 2020.

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