Framing Multi-Stakeholder Value Propositions: A wicked problem lens
TIM Review
APRIL 29, 2021
The value proposition (VP) concept increasingly attracts attention beyond the marketing domain (Eggert et al., Furthermore, a visible shift has taken place towards adopting multiple stakeholder and co-creation perspectives when developing VPs (Frow & Payne, 2011). 2018; Lanning, 2020). Introduction. 2015; Loureiro et al.,
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