Impact

FEBRUARY 2, 2021

Sharing knowledge and data about the partnership channel is part of our mission here at Impact, so we put out a lot of content throughout the year to help our audiences understand the ecosystem and optimize partnership ROI. So, what were Impact’s audiences into in 2020? eBook: Navigating partnerships in a crisis.

Retail 59

Retail Partnership management Ecosystems 59

Impact

JANUARY 17, 2023

Finding, managing, and motivating the right partners without a partnership management platform such as impact.com became tedious. To get customers excited about its cause and product, Corkcicle turned to partnerships. The brand capitalizes on the influential power of strategic partnerships to connect with its customers.

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Partnership management Partnership strategies IT partnerships Strategic partnership 97

Impact

FEBRUARY 17, 2023

In 2020, nearly 10 percent of affiliate traffic proved to be fake. impact.com’s Ad Fraud Protect and Monitor works seamlessly with the Partnership Management Platform, giving advertisers the capabilities to quickly detect and prevent affiliate fraud. Affiliate fraud is increasing at a rapid rate.

Legal 97

Legal Credit Partnership management 97

Impact

FEBRUARY 28, 2023

Partnerships continued to thrive during the 2020 pandemic and economic downturn—brands experienced revenue growth of 29 percent per year from 2020 to 2022. Dave Yovanno, CEO and Board Director of impact.com, explains how partnerships are a low-risk channel that keeps businesses afloat during stormy financial climates.

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Partnership management Credit Partnership strategies Business partnerships 52

Impact

MARCH 26, 2023

Sydney, AUSTRALIA—27th March 2023— impact.com, the world’s leading partnership management platform, today announced a raft of promotions as it continues to expand its brand, publisher, and agency portfolio across APAC. Nick Randall has been promoted to the newly created position of Regional Vice President of Customer Growth, APAC.

Partnership management 52

Partnership management 52

Impact

FEBRUARY 24, 2022

It even built other partnerships focused on educating and trust-building with customers who might be new to shipping. As a result, a 2020 quarter-over-quarter analysis revealed that the company had seen a 312 percent rise in revenue. It automated day-to-day partnership management with impact.com.

Partnering capability and readiness 72

Partnering capability and readiness Partnership management IT partnerships Business development 72

Impact

DECEMBER 8, 2021

NEW YORK —December 8, 2021 — impact.com, the world’s leading partnership management platform supporting more than one million partnerships for more than 1,900 brands, today announced record growth in 2021. billion valuation in preparation for an IPO. The last two years have been an uphill battle for marketers.

Partnership management 59

Partnership management 59

Impact

MARCH 9, 2023

More recently during the 2020 pandemic, ecommerce channel ad spending grew by 40 percent as consumers purchased everything online, from groceries to beauty products. 41 percent growth in 2021 for brands that invested in partnerships early in the pandemic. Read more about this partnership success story 3.

Partnership strategies 52

Partnership strategies Partnership success Retail Partnership management 52

Remarkable Partnerships

APRIL 6, 2021

With that in mind, we’ve asked five partnerships managers to share the key lesson they’d like to share with you from their recent win. The power of being honest In October 2020, The Felix Project was approached by the marketing team at a luxury bag company to partner on their Christmas campaign.

Retail 52

Retail Partnership management Energy 52

Impact

DECEMBER 5, 2023

5, 2023 —  impact.com , the world’s leading partnership management platform, announced today its 2023 company growth and strong performance, driven by client and agency partner growth, return on strategic business investments, new integrations, and product innovation and development.

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Partnership management Collaboration Utilities Channel management 52

Impact

OCTOBER 13, 2021

NEW YORK—October 13, 2021— impact.com , the leading global partnership management platform supporting over 480K active partnerships for more than 1,700 clients, today released two new research reports that reveal key drivers for commerce content and the massive revenue opportunity it presents for digital publishers and brands.

Retail 52

Retail Partnership management Ecosystems 52

Impact

FEBRUARY 17, 2022

In 2020, the global value of influencer marketing was estimated at a whopping $9.7 Influencer marketing costs. billion, according to Influencer Marketing Hub. Meanwhile, 71 percent of respondents agreed that customer quality increases and traffic from influencer marketing performs better than other sources. Get my free guide].

Utilities 59

Utilities Partnership management 59

Impact

MARCH 10, 2022

Furthermore, DataReportal reports that in 2020, 26 million people were online in Malaysia , of which 19.90 Choose an affiliate marketing and partnerships management platform. If you’re new in the affiliate marketing world, it’s better to find a platform to help manage, automate and optimize your program.

Credit 59

Credit Partnership management Retail Collaboration 59

Impact

OCTOBER 15, 2021

This guide covers: What is partnership marketing Partnership marketing IRL The benefits of partnership marketing The different types of channel partnerships Referral partnerships success stories Making partnerships work Partnership management platforms Choose the perfect partnership platform.

Channels and alliances 52

Channels and alliances Partnership management Partnership success Legal 52

Impact

NOVEMBER 11, 2021

In December 2019, the company kicked off a new strategy focused on diversifying and broadening its partnerships program through the impact.com. With more freedom to test, track, and measure, Easyship tapped into a more diverse range of partnerships that allowed them to cast a wider net.

Retail 96

Retail Channels and alliances Credit Partnership management 96

Impact

SEPTEMBER 9, 2022

For instance, new partners account for 111 percent of 145 percent revenue growth between the 2019 and 2020 Cyber Week shopping periods. At this point, partnership managers must remain vigilant and protect themselves from high-risk traffic from bad actors. As a vital stage, all other stages build upon Discover and Recruit.

Collaboration 59

Collaboration Partnership management 59

Impact

JULY 1, 2022

In 2020, over 500,000 Tweets were posted every day and Facebook generated 4 petabytes ( one million gigabytes) every day. Track partnerships with a management platform. A partnerships management platform makes it easy to keep an eye on where you are generating leads and when they reach various stages of the sales cycle.

Partnership management 52

Partnership management 52

Impact

JANUARY 17, 2023

Finding, managing, and motivating the right partners without a partnership management platform such as impact.com became tedious. To get customers excited about its cause and product, Corkcicle turned to partnerships. The brand capitalizes on the influential power of strategic partnerships to connect with its customers.

Partnership management 52

Partnership management Partnership strategies IT partnerships Strategic partnership 52

Impact

MARCH 10, 2022

Furthermore, DataReportal reports that in 2020, 26 million people were online in Malaysia , of which 19.90 Step six: Choose an affiliate marketing and partnerships management platform. If you’re new in the affiliate marketing world, it’s better to find a platform to help manage, automate and optimize your program.

Credit 52

Credit Partnership management Retail Collaboration 52

Impact

OCTOBER 26, 2022

Picture it: it’s 2020.You’re Discovery and testing play vital roles in building long-term and successful partnerships. Marketers can use partnership management platforms (like impact.com ) to discover and collaborate with influencers that fit their values. Not all influencer-brand relationships work the same way.

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Collaboration Partnership management 52

Impact

MARCH 20, 2023

45 percent of marketers say performance marketing has become a significant part of their marketing strategy since 2020. Support your performance marketing efforts with impact.com Creating successful performance marketing programs such as influencer, affiliate, and commerce content partnerships is easy with impact.com.

Engineering 52

Engineering Retail Collaboration Partnership management 52

Impact

NOVEMBER 29, 2023

Partnership management platforms like impact.com / creator offer a marketplace with 80k+ influencers to search from. Talent agents work with influencers to connect them with brands looking for partnerships. Reach out through a partnership management platform. You can primarily find them on Instagram.

Partnership management 52

Partnership management Finance Collaboration Retail 52

Impact

AUGUST 17, 2022

And that level only increases when you harness the built-in tracking capabilities of tracking solutions like impact.com’s partnership management platform. A Forrester survey also found that 76 percent of companies agreed that affiliate partnerships remain key to their revenue goals.

Partnering capability and readiness 52

Partnering capability and readiness Partnership management 52

Impact

NOVEMBER 3, 2021

In fact, 11–25 percent of marketers planned to spend over 40 percent of their digital marketing budgets on influencer marketing in 2020, while almost 20 percent said that they would devote 26–50 percent of their digital marketing spend on influencers. In May 2020, 74 percent of U.S. Get my free guide].

Credit 59

Credit Partnering capability and readiness Fintech Collaboration 59

Impact

MAY 29, 2023

That way, your partnerships start with clear communication and transparent contracts—adding a barrier for potential scammers. A partnership management platform can help. With anti-fraud protection built into your partnership platform, your team will have every tool and answer they need to avoid scams.

Credit 52

Credit Banking Retail Partnership management 52

Impact

NOVEMBER 3, 2021

In fact, 11–25 percent of marketers planned to spend over 40 percent of their digital marketing budgets on influencer marketing in 2020, while almost 20 percent said that they would devote 26–50 percent of their digital marketing spend on influencers. In May 2020, 74 percent of U.S.

Credit 52

Credit Partnering capability and readiness Fintech Collaboration 52

Stellar Partnerships

NOVEMBER 14, 2021

The partnership manager diligently goes prospecting but hits a wall just when the relationship is warming up. Review points and break clauses in the partnership contract are important if something material changes in the partnership. The Smith Family later withdrew from the partnership.

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Corporate partnerships Partnership management 246

Impact

DECEMBER 9, 2021

The world has finally woken up to the power of the partnership economy and how it creates a better, more authentic way to engage consumers. Partnerships have arrived and impact.com is now the global standard partnership management platform, supporting a million partnerships for more than 2,000 customers.

Partnering capability and readiness 98

Partnering capability and readiness Partnership management Strategic partnership Partnership strategies 98

Stellar Partnerships

JULY 25, 2021

I’m guessing that a lot of partnership managers are pretty gritty too. Here’s where I think we could all be a little grittier when it comes to partnerships. This was nothing to do with talent, it was sheer dogged persistence, in securing something that felt very high stakes to me. You’ll likely end up with a restraining order!

Energy 130

Energy Partnership management 130

Remarkable Partnerships

APRIL 20, 2021

We love the “partnership temple” method used by Save the Children to ensure that your partnerships are as strong as possible. In this method, you see your partnership as a temple, held up by pillars of different activity. Your aim as a partnership manager is to add another type of pillar to the temple.

Corporate partnerships 52

Corporate partnerships Partnership success Partnership management Collaboration 52

Impact

JANUARY 21, 2022

A 2020 survey by an independent market research firm discovered that 65 percent of global consumers prefer content in their own language , even if it’s of poor quality. Consolidating all your influencer-centric processes into a single partnership management platform (such as impact.com) can be a great help.

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Partnership management 98