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Five significant learnings from 2020

Remarkable Partnerships

2020 has been a year of constant surprises. We’re seen game-changing partnerships built and delivered. So we thought it appropriate to share our 5 five significant learnings from 2020. Being responsible for creating new corporate partnerships can be quite a lonely experience even in an office environment.

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3 ways to minimise risk and maximise opportunity

Stellar Partnerships

The partnership manager diligently goes prospecting but hits a wall just when the relationship is warming up. Review points and break clauses in the partnership contract are important if something material changes in the partnership. The Smith Family later withdrew from the partnership.

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Balancing Risk and Opportunity

Stellar Partnerships

The partnership manager diligently goes prospecting but hits a wall just when the relationship is warming up. Review points and break clauses in the partnership contract are important if something material changes in the partnership. The Smith Family later withdrew from the partnership.

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impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact

Combining SaaSquatch’s technology with impact.com’s platform empowers brands to build authentic and valuable partnerships with their customers while providing them the ability to manage all their partnerships from one platform.

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Kindling the spark of innovation in partnerships

Stellar Partnerships

Commitment to innovation decreased in 2020 as businesses focused on short term operational issues. If your non-profit organisation wants to grow, then you’ll need to put a spark back into the partnership. Partnership managers often feel pressure to come up with the ideas by themselves, as part of good account management.

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Why talent is overrated

Stellar Partnerships

I’m guessing that a lot of partnership managers are pretty gritty too. Here’s where I think we could all be a little grittier when it comes to partnerships. This was nothing to do with talent, it was sheer dogged persistence, in securing something that felt very high stakes to me. You’ll likely end up with a restraining order!

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Get ahead of the curve: 2023 partnership predictions from experts 

Impact

Partnerships continued to thrive during the 2020 pandemic and economic downturn—brands experienced revenue growth of 29 percent per year from 2020 to 2022. Dave Yovanno, CEO and Board Director of impact.com, explains how partnerships are a low-risk channel that keeps businesses afloat during stormy financial climates.