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by Michelle Hunt, Director, AllianceManagement Operations, ISTO. As a federation of member programs consisting of consortia, alliances, and trade groups, ISTO offers world class support for collectives who are standardizing technical solutions that improve technology or development for industry ecosystems. Here’s How IAN Works.
Early Marketplace adopters are realizing substantial returns, according to the State of the Cloud 2021 report from Bessemer Venture Partners. As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. Shelly Landsmann, VP of International Sales & Global Alliances, Sisense. Alliances .
As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. For 2021 alone, ISVs will generate over $3 billion in revenue through the Cloud Marketplaces, based on Bessemer predictions.
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