Remove 2021 Remove Alliance management Remove Channels and alliances
article thumbnail

IAN…the Path to IEEE Standardization for Today’s Industry Consortia

ISTO / IEEE

by Michelle Hunt, Director, Alliance Management Operations, ISTO. As a federation of member programs consisting of consortia, alliances, and trade groups, ISTO offers world class support for collectives who are standardizing technical solutions that improve technology or development for industry ecosystems. Here’s How IAN Works.

article thumbnail

The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

Early Marketplace adopters are realizing substantial returns, according to the State of the Cloud 2021 report from Bessemer Venture Partners. As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. Shelly Landsmann, VP of International Sales & Global Alliances, Sisense. Alliances .

article thumbnail

The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. For 2021 alone, ISVs will generate over $3 billion in revenue through the Cloud Marketplaces, based on Bessemer predictions.