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Aired on June 2, 2021. Are you going to co-sell? But one thing we weren't doing that I hadn't even thought about applying was a term sheet, like you would use in a tech alliancepartnership. Listen to the podcast. Table of contents: Recruiting the wrong channel partners. How to avoid recruiting the wrong partners.
They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. For innovators and early adopters, Marketplace became a key part of their go-to-market systems and it has grown to represent a significant revenue opportunity.
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