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Profitable co-sell opportunities . Early Marketplace adopters are realizing substantial returns, according to the State of the Cloud 2021 report from Bessemer Venture Partners. For 2021 alone, ISVs will generate over $3 billion in revenue through the Cloud Marketplaces, based on Bessemer predictions. Alliances .
For 2021 alone, ISVs will generate over $3 billion in revenue through the Cloud Marketplaces, based on Bessemer predictions. Forrester had projected that 17% of the $13 trillion global B2B spend would flow through ecommerce and Marketplaces by 2023—but that number could now be reached in 2021.
Consider McKinsey & Co., Rather than product margins, more channel partners look to make money by monetizing their influence, says Wayne Monk, senior vice president of globalalliances and channel sales at tech integrator and consultant ASG Technologies. The implications for channel partners couldn’t be greater.
And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.
And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.
I joined Tugboat Logic as a VP of alliances and channels since early 2021. My role is to build a global network of technology alliances, channel resellers, MSP advisory firms, as well as a network of auditors that can help us and help our mutual customers implement the audit readiness and compliance automation solution.
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