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Being responsible for creating new corporatepartnerships can be quite a lonely experience even in an office environment. Often, you’re expected to conjure partnerships out of thin air, with limited support from the rest of your charity. We have a WhatsApp Group of over 100 corporatepartnerships professionals.
Jake : I began my digital marketing career on the brand side in site operations, making an internal transition to partnership marketing just under a year later. I spent six years with that organization working on affiliate, influencer, and corporatepartnerships.
Here we share our five lessons for account management that we have learnt from the past year: Link your partnership to the pandemic. So it’s vital that your corporatepartnership is relevant to the pandemic so it’s part of their recovery plan. However, the pandemic is still the most important topic for business leaders.
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