Impact

AUGUST 17, 2022

To facilitate business growth, brands turn to affiliate marketing to promote their company and its products and services by leveraging different partner types, like publishers and influencers. Affiliate marketing grew in popularity, with global interest rising to over 300 percent between 2017 and 2021. Improves conversions.

Partnering capability and readiness 52

Partnering capability and readiness Partnership management 52

Impact

NOVEMBER 3, 2021

Download: Seven ways to pay influencers tod ay and tomorrow Learn all about structuring influencer payments, which kind is best for you, and how to be ready for the future of influencer campaigns. In 2021, influencer marketing still costs between $100 and $1 million per post. Want this great info in ebook form? Get my free guide].

Credit 59

Credit Partnering capability and readiness Fintech Collaboration 59

Impact

NOVEMBER 3, 2021

Learn all about the ways to structure influencer payments, which kind is best for you, and how to be ready for the future of influencer campaigns. Brands began to offer store credit and rebating rewards for their partners to get around an Advertising Standards Authority (ASA) ruling and also make posts appear more authentic.

Credit 52

Credit Partnering capability and readiness Fintech Collaboration 52

Impact

DECEMBER 9, 2021

As 2021 comes to a close, I want to share with you some of the forward progress we’ve made this year. Partnerships have arrived. What’s finally been made clear this year is that every brand needs a mature partnerships strategy to be competitive. B2C brands are getting it. B2B brands are getting it. Even the media is getting it.

Partnering capability and readiness 98

Partnering capability and readiness Partnership management Strategic partnership Partnership strategies 98