Impact

OCTOBER 13, 2021

NEW YORK—October 13, 2021— impact.com , the leading global partnership management platform supporting over 480K active partnerships for more than 1,700 clients, today released two new research reports that reveal key drivers for commerce content and the massive revenue opportunity it presents for digital publishers and brands.

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Impact

MARCH 1, 2022

Partnership management platform impact.com announced a raft of new hires and promotions to support growth across Australia, New Zealand, Japan, China and Southeast Asia. Recent MBA graduate, Laurence becomes the seventh member of the APAC marketing team having previously joined as a Business Development Representative in March 2021.

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Impact

MAY 10, 2022

The partnership management platform leader’s US appointments are designed to underpin the company’s next phase of growth. Named by Business Insider as one of ‘The Most Important Marketing-Tech Executives of 2021’, and awarded a top “SaaS Marketing Leader” by Appealie, Cristy leads a multi award-winning team.

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Impact

NOVEMBER 9, 2021

New York, NY – November 9, 2021 – Today, impact.com, the global leading partnership management platform, announced that HubSpot veteran Kim Walsh has joined the company as Chief Growth Officer. This news follows impact.com’s product integration with HubSpot and new B2B SaaS offering, just announced in October.

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Impact

OCTOBER 27, 2021

Integration provides direct visibility into partnerships value through the sales funnel. Through this partnership, HubSpot users can integrate with impact.com’s partnership management platform to quickly launch a partnership program, and track and attribute each partner’s value as leads travel through the sales funnel.

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Impact

SEPTEMBER 8, 2021

9 September 2021 – ZALORA, Asia’s online fashion and lifestyle destination has partnered with Impact, the leading partnership management platform, to optimize its influencer marketing approach and adopt a commission-based model that invites more crowd participation. ZALORA Influencer Community Program powered by Impact.

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Impact

SEPTEMBER 8, 2021

9 September 2021 – ZALORA, Asia’s online fashion and lifestyle destination has partnered with Impact, the leading partnership management platform, to optimize its influencer marketing approach and adopt a commission-based model that invites more crowd participation. ZALORA Influencer Community Program powered by Impact.

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Impact

FEBRUARY 17, 2022

These are the average costs of an Instagram post in 2021 by type of influencer: Nano-influencer: $10–$100 Micro-influencer: $100–$500 Macro-influencer: $5,00–$10,000 Celebrity: $10,000+. TikTok was the most downloaded app in 2021 with 656 million downloads. Instagram is the most widely leveraged social media platform. TikTok videos.

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Impact

FEBRUARY 6, 2024

NEW YORK—February 6, 2024 — impact.com, the world’s standard, leading partnership management platform, announced today the appointment of Dale Lynch as Chief Financial Officer (CFO), effective February 1. billion IPO in 2021. Silica Holdings through its $850 million IPO in 2012.

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Remarkable Partnerships

APRIL 6, 2021

Charities of all shapes and sizes are securing major partnership wins as purpose-driven business continues to rise in 2021. With that in mind, we’ve asked five partnerships managers to share the key lesson they’d like to share with you from their recent win.

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Impact

MARCH 15, 2022

Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towards traditional advertising, resulting in more efficient partnerships and revenue. As the digital landscape evolves, so must publishers’ ability to adapt to the changing behaviors of today’s modern consumers.

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Remarkable Partnerships

DECEMBER 15, 2020

Being responsible for creating new corporate partnerships can be quite a lonely experience even in an office environment. Often, you’re expected to conjure partnerships out of thin air, with limited support from the rest of your charity. As charities, we are rich in meaning and stories are our greatest weapon.

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Impact

DECEMBER 5, 2023

5, 2023 —  impact.com , the world’s leading partnership management platform, announced today its 2023 company growth and strong performance, driven by client and agency partner growth, return on strategic business investments, new integrations, and product innovation and development.

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Impact

AUGUST 23, 2022

Source: Number of social media users in Indonesia (Statista 2021) Image caption: Each year the number of social media users in Indonesia grows by millions. Here’s a better way: Use solid key performance indicators (KPIs) and actionable insights for your influencer partnership program to help determine your next steps.

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Impact

JANUARY 11, 2024

Squarespace customers can now explore more opportunities for growth thanks to a new integration with impact.com’s partnership management platform. The average business generates high revenue from partnerships, which is why companies are investing even more. in 2021 —an increase of 47 percent from 2018.

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Impact

JUNE 30, 2022

Now that you’ve started understanding the fundamentals of commerce content, schedule a demo to learn how impact.com’s partnership management platform can help you strategically manage commerce content campaigns, or contact us at grow@impact.com. Want to know more about commerce content marketing?

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Impact

JUNE 30, 2022

Now that you’ve started understanding the fundamentals of commerce content, schedule a demo to learn how impact.com’s partnership management platform can help you strategically manage commerce content campaigns, or contact us at grow@impact.com. Want to know more about commerce content marketing?

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Impact

AUGUST 18, 2023

adults used online coupons in 2021 alone, it’s worthwhile asking the question: Are online coupons worth investing in, or do they hold brands back? However, upgrading your digital coupon strategy to include partnerships will give you the competitive edge to adapt to evolving customer behavior while maintaining a good brand reputation.

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Impact

FEBRUARY 28, 2023

In the face of a potential recession, the partnership economy helps narrow costs to the most effective marketing methods. Weathering the storm: A partnership manager's guide to surviving economic downturn Discover five steps to thrive during a downturn and tips to ride out the storm with thoughtful decision-making.

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Impact

MARCH 9, 2023

According to impact.com data , brands that invested in partnerships from 2020 to 2022 saw impressive results including: 29 percent revenue growth per year over the last two years. 41 percent growth in 2021 for brands that invested in partnerships early in the pandemic. Read more about this partnership success story 3.

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Impact

JANUARY 9, 2023

In 2021, TikTok had 745 million app downloads vs. 545 million for Instagram. It can discover, contract, support, and reap the rewards from vetted partners using impact.com’s end-to-end partnerships management tools. It was built for fast, fun, engaging content—rather than being shaped and adapted over time.

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Impact

OCTOBER 18, 2023

Jake : I began my digital marketing career on the brand side in site operations, making an internal transition to partnership marketing just under a year later. I spent six years with that organization working on affiliate, influencer, and corporate partnerships.

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Impact

MARCH 20, 2023

In 2021, every dollar invested in the performance marketing channel drove $12 in sales. Support your performance marketing efforts with impact.com Creating successful performance marketing programs such as influencer, affiliate, and commerce content partnerships is easy with impact.com. The benefits of performance marketing High ROI.

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Impact

AUGUST 17, 2022

Affiliate marketing grew in popularity, with global interest rising to over 300 percent between 2017 and 2021. And that level only increases when you harness the built-in tracking capabilities of tracking solutions like impact.com’s partnership management platform. Provides agile and flexible affiliate pricing models.

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Impact

JUNE 8, 2022

Now that you’ve mastered the fundamentals of commerce content, schedule a demo to learn how impact.com’s partnerships management platform can grow your business — or contact grow@impact.com. Want to know more about commerce content marketing?

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Impact

SEPTEMBER 30, 2024

Similarly, partnerships were instrumental in the brand July ’s entry into the US market in 2021. Ashley Molyneux (Head of Performance Marketing at Big Red Group ) explained how Big Red Group began its partnership marketing journey with a pure focus on performance.

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Impact

SEPTEMBER 30, 2024

Similarly, partnerships were instrumental in the brand July ’s entry into the US market in 2021. Ashley Molyneux (Head of Performance Marketing at Big Red Group ) explained how Big Red Group began its partnership marketing journey with a pure focus on performance.

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Impact

NOVEMBER 3, 2021

In 2021, influencer marketing still costs between $100 and $1 million per post. For the nano-, micro- and macro-influencers of the world, here are some benchmarks on pay-per-post costs in 2021: Facebook. The ASA’s guide for influencers (U.K.) and Federal Trade Commission ( FTC) compliance (U.S.) Today’s influencer payments.

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Impact

NOVEMBER 23, 2023

The average business generates high revenue from partnerships, which is why companies are investing even more. in 2021 —an increase of 47 percent from 2018. Then, launch your partnership marketing efforts and keep communication open to ensure both parties benefit and achieve their goals. Increased brand awareness.

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Impact

NOVEMBER 3, 2021

In 2021, influencer marketing still costs between $100 and $1 million per post. For the nano-, micro- and macro-influencers of the world, here are some benchmarks on pay-per-post costs in 2021: Facebook. The ASA’s guide for influencers (U.K.) and Federal Trade Commission ( FTC) compliance (U.S.) Today’s influencer payments.

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Impact

MARCH 24, 2021

And again, a lot of automation is unique to partnerships. Some have certain needs, whether it’s a post back or an API call, but as a partnerships manager, managing affiliates and partners and influencers, I want to spend the least amount of time in the UI doing things. Is this something we should do in 2021?

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Stellar Partnerships

DECEMBER 8, 2024

In 2021 the team decided on a more strategic approach to partnerships, with a signature partner to align with their brand refresh and repositioning. We have remained committed to having a dedicated partnership manager so we can focus on our main corporate partners.

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Impact

DECEMBER 9, 2021

As 2021 comes to a close, I want to share with you some of the forward progress we’ve made this year. Partnerships have arrived. What’s finally been made clear this year is that every brand needs a mature partnerships strategy to be competitive. The post The rising tide: A 2021 momentum recap appeared first on impact.com.

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Impact

DECEMBER 12, 2022

Discover how you can achieve a possible 16:1 return on advertising spend (ROAS) or a partnership channel that delivers 30 percent of your revenue with one-click integration. . Go further with a complete partnership management solution . Uncover this partnership success story. Power up partnerships with one click .

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Impact

SEPTEMBER 2, 2021

In 2021, 38 percent of surveyed marketers planned to allocate 10 to 20 percent of their digital marketing budget to influencer marketing, while 11 percent said they would devote more than 40 percent of their digital marketing spend to the influencer channel.

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Remarkable Partnerships

APRIL 20, 2021

We love the “partnership temple” method used by Save the Children to ensure that your partnerships are as strong as possible. In this method, you see your partnership as a temple, held up by pillars of different activity. Your aim as a partnership manager is to add another type of pillar to the temple.

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Impact

JANUARY 7, 2025

billion market in 2021, affiliate marketing is projected to reach $36.9 Invest in scalable, transparent partnership management today to achieve stronger outcomes for both your business and your affiliates. Affiliate marketing has evolved from a niche digital strategy into a cornerstone of modern e-commerce.

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