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The research is based on a mixed methods design, encompassing 21 case studies of living labs across nine EU countries (Fuglsang & Hansen, 2021; 2022) and a thorough survey of co-creation methods in the public sector, distributed to public managers in six EU countries (Arundel & Es-Sadki, 2021). 2020; Criado et al.,
Understanding how digital business works makes it clear how Southwest Airlines’ 2022 “ holiday meltdown ” was actually a technology meltdown. I believe the key to a mature ecosystem capability is in how well you foster interconnection, collaboration and valuecreation among all the partners to benefit your mutual customers.
Even though, BMI is widely acknowledged as a potential response to disruption and changes in the sources of valuecreation, it remains one of the most challenging tasks for managers (Eppler & Hoffmann, 2012). The origin of business modelling goes back to valuecreation and capture within the internet business in the mid-1990s.
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