Impact

JUNE 14, 2023

In 2022, affiliate marketing spending reached $8.2 Each link contains essential information that allows tracking systems to pinpoint which partners receive credit for a conversion. This tracking method associates a promo code used at the time of conversion with a partner to ensure they’re credited correctly.

Credit 52

Credit Partnership management Partnership strategies 52

Impact

FEBRUARY 28, 2023

Partnerships continued to thrive during the 2020 pandemic and economic downturn—brands experienced revenue growth of 29 percent per year from 2020 to 2022. Dave Yovanno, CEO and Board Director of impact.com, explains how partnerships are a low-risk channel that keeps businesses afloat during stormy financial climates.

Partnership management 52

Partnership management Credit Partnership strategies Business partnerships 52

Impact

JULY 7, 2023

Top three partnership trends this year Creators are part of a massive industry expansion. Additionally, influencer marketing is expected to grow five times between 2022 and 2028 —jumping from $16.4 billion in 2022 to $84 billion. Good managers aim to support their team, helping them succeed instead of taking all the credit.

Credit 52

Credit Collaboration Partnership strategies Partnership success 52

Impact

JUNE 6, 2024

Instead of pushing a product onto someone who may not be part of your ideal target audience, partnerships target users who identify your product as the most relevant solution. In 2022, the Apple App Store had nearly four million apps available for download. Ready to dive into better mobile app partnerships? Request a demo today.

Partnering capability and readiness 40

Partnering capability and readiness Credit Retail Data partnerships 40