Impact

FEBRUARY 22, 2024

In this economic climate, partnerships offer less recognizable brands the chance to compete against household names by increasing awareness with the help of trusted partners, reducing purchase risk by offering discount codes, and more. Our analysis measures all values relative to the baseline value from January 1, 2022.

Retail 40

Retail Partnering capability and readiness Finance Partnership strategies 40

Impact

JUNE 6, 2024

According to a study, companies that adopt Blue Ocean strategies see average revenue growth of 22 percent over five years. Ready to outmaneuver your rivals? Dive in and discover how to make waves Key takeaways from this blog Red Ocean strategies force marketers to compete on cost or value. Breaking the value-cost trade-off.

Partnering capability and readiness 40

Partnering capability and readiness Credit Retail Data partnerships 40

Impact

DECEMBER 9, 2021

Partnerships have arrived. What’s finally been made clear this year is that every brand needs a mature partnerships strategy to be competitive. The world has finally woken up to the power of the partnership economy and how it creates a better, more authentic way to engage consumers. We’ll see you in 2022.

Partnering capability and readiness 98

Partnering capability and readiness Partnership management Strategic partnership Partnership strategies 98