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Break 3 habits for better partnerships

Stellar Partnerships

If you want to grow partnerships in 2023, you’ll need to examine the habits that have developed in your organisation and whether they are supporting or hindering your partnership success. But the partnership landscape is changing fast, and you’ll need to make the shift or get left behind.

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Insights from an award-winning partnership

Stellar Partnerships

Over $8 million in pro-bono support in 2022, with our campaign visible across Australia. When EssenceMediacom joined us in 2022, our registrations went up to 812, and our fundraising increased substantially to $615,000—a boost of almost $400,000. At the beginning of 2022 we had three dedicated Dolly’s Dream team members.

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How partnerships fuel revenue growth during economic uncertainty 

Impact

According to impact.com data , brands that invested in partnerships from 2020 to 2022 saw impressive results including: 29 percent revenue growth per year over the last two years. 41 percent growth in 2021 for brands that invested in partnerships early in the pandemic. Uncover this partnership success story 2.

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Partnerships with a purpose: 10 brands that inspire change

Impact

From climate change and elephant conservation to women empowerment and book drives, discover CRS partnership success stories to inspire you to start a campaign that drives change. 10 purpose-driven partnerships campaigns. Authenticity is the core of corporate social responsibility partnerships.

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8 Fundamentals of Through-Channel Marketing Automation

Zift Solutions

Predictions of greater through-channel marketing activity this year, originally detailed in our 2022 partner program predictions , were proven in our March Customer Event. Speed to Market Drives TCMA Usage in 2022 As we discussed earlier, through-channel marketing is on the rise in 2022.

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Navigating an evolving industry: Key takeaways from iPX 2023

Impact

Top three partnership trends this year Creators are part of a massive industry expansion. Additionally, influencer marketing is expected to grow five times between 2022 and 2028 —jumping from $16.4 billion in 2022 to $84 billion. Eighty-two percent of marketers budgeted for influencer marketing in 2023.

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Tailoring partnership programs in highly-regulated industries with Rise Interactive

Impact

Rise Interactive began managing the brand’s program in Q2 of 2022. However, they were forced to discontinue campaigns due to legal restrictions. CPA is a legal barrier for organizations that sell products covered by insurance.