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Forrester had projected that 17% of the $13 trillion global B2B spend would flow through ecommerce and Marketplaces by 2023—but that number could now be reached in 2021. Alliancemanagers . Product marketing/management leaders . Key players on your internal team in addition to sales will likely include: . Legal advisors
Forrester had projected that 17% of the $13 trillion global B2B spend would flow through ecommerce and Marketplaces by 2023—but that number could now be reached in 2021. By 2025, nearly 80% of sales interactions will take place through digital channels, according to a recent study published by Gartner.
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