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A Challenging Climate for Changemakers Recent reports (I have found five from 2023 and 2024, see bottom of blog) indicate a troubling trend: donations are declining, less Australians are giving, and non-profits are struggling to maintain financial stability. Corporatepartnerships are emerging as a beacon of hope.
Also, governments and central banks often implement measures to stimulate the economy, which can lead to long-term benefits. Recently you may have seen news coverage that corporate profits are driving inflation [3]. When considering your corporatepartnerships strategy, focus on the facts, not scaremongering.
In challenging economic times, like the GFC in 2008, corporates were reluctant to commit significant funds to community partnerships as they were uncertain about the future. In 2023 we are seeing a similar purse tightening and reluctance to spend.
Some time ago, I was forwarded a document, written by a purported corporatepartnerships expert. It dismissed the importance of non-profits valuing their brand, claiming, “Getting your brand valued is a waste of money,” and “It won’t get you more partnerships. I’d love your thoughts.
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