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These marketplace integrations are critical to the channel ecosystem and mark another business advantage brought to Ingram Micro customers and vendor partners by Xvantage.” This integration will open new markets and further simplify the go-to-market strategies, sales, and management of solutions for Ingram Micro’s channel partner community.
Unlike traditional influencers, these digital natives partner with companies using creative briefs to craft content specifically for the brand (with no intention of sharing it on their social channels). Influencer Marketing Hub found that in 2023, generating UGC was the main objective for influencer marketing campaigns (45%).
A well-defined audience guides brands right to their target demographic—making you the perfect partner. Steady earnings: You’ll have a more predictable bank balance if you receive regular payments or commission-based income. Only partner with brands that resonate with you to maintain authenticity.
Aired on January 17 2023. ” Vince Menzione is the Founder of Ultimate Partnerships – a consultancy helping partner organizations drive greater results. And the host of another impressively long-running podcast, The Ultimate Guide to Partnering podcast.
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