article thumbnail

Storj Launches Partner Program to Drive Cloud Storage Adoption via Channel

Channel Insider

Storj CEO Colby Winegar told Channel Insider how the program was created and why he and the company decided now was the right time to fully embrace the channel. A year and a half later, with more internal resources and a vision for future growth, the Storj team decided to build out a more intentional channel program.

article thumbnail

Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy

Tackle.io

For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. Fast forward to 2023, and many of those questions have been resolved — to the benefit of ISVs, resellers, and software buyers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy

Tackle.io

For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. Fast forward to 2023, and many of those questions have been resolved — to the benefit of ISVs, resellers, and software buyers.

article thumbnail

Co-Selling: Why Experts Agree the Joint Sales Motion is a Game-Changer

PLM Alliances

In August of 2023, in cooperation with Partnership Leaders , we introduced a groundbreaking piece titled, "Relationship Selling: A Guide to Accelerating the Co-Sell Motion." The quote below was originally stated at the Channel Partners Conference & Expo in 2024: Canalys released a co-sell software leadership matrix in December of 2023.

article thumbnail

6 Best Practices for a Successful Channel Incentives Program

Zift Solutions

6 Best Practices for a Successful Channel Incentives Program Our expert panel identified six best practices companies should adopt in designing their channel incentives program.

article thumbnail

6 Steps to Create a Successful Channel Incentives Program

Zift Solutions

Our panelists include: Anita Sharifi , Vice President, Co-Founder & President for corporate gifting platform DONO Nichole Gunn , Chief Marketing Officer for incentive rewards program consultancy and incentive management software provider Incentive Solutions Eli Jacobson , Director of Channel Strategy & Operations for deep observability company (..)

article thumbnail

6 Channel Partner Program Predictions for 2022

Zift Solutions

With this in mind, both suppliers and channel partners need to collaborate [to determine] where they both will get the best return on these dollars spent. It’s also as important to be able to track and document the ROI for each dollar spent in order to maintain and/or grow this budget in 2023.