Tackle.io

DECEMBER 15, 2023

With no surprise to Tackle, the importance of Marketplace and co-selling was a key theme of AWS re:Invent 2023. AWS highlighted that in 2023, 21,000 new customer opportunities were launched by Partners, and AWS Marketplace released 30 new features (double last year!), Alliance leads can also assign tasks to other users.

Co-Alliance 52

Co-Alliance Channels and alliances Insurance Energy 52

Zift Solutions

DECEMBER 5, 2023

All these are bets we place on the resiliency and vitality of the channel model. In good times and challenging times, the technology channel is a great place to drive revenue and cost efficiencies. This has been a big one for Zift Solutions we raised $70 million and invested heavily in new enhancements for the ZiftONE Platform.

Channels and alliances 52

Channels and alliances Ecosystems Co-Alliance Engineering 52

Tackle.io

DECEMBER 13, 2022

In the Partner Keynote, Ruba Borno, Vice President of AWS Worldwide Channels and Alliances, highlighted the ways cloud-powered innovation is helping AWS Partners accelerate customer business transformations through the adoption of Marketplace and, ultimately, cloud consumption. . Co-selling strengthens the AWS partnership .

Co-Alliance 59

Co-Alliance Channels and alliances Ecosystems Retail 59

Tackle.io

APRIL 20, 2023

Many ISVs are extending their reach into new territories, customer segments, and regions by establishing channel partner reseller relationships with large traditional resellers, global systems integrators, and smaller SI firms. Tackle ensures a seamless experience for ISVs looking to generate revenue through AWS Marketplace.

Channels and alliances 52

Channels and alliances Co-Alliance Finance System integrators 52

Tackle.io

APRIL 20, 2023

Many ISVs are extending their reach into new territories, customer segments, and regions by establishing channel partner reseller relationships with large traditional resellers, global systems integrators, and smaller SI firms. Tackle ensures a seamless experience for ISVs looking to generate revenue through AWS Marketplace.

Channels and alliances 52

Channels and alliances Co-Alliance Finance System integrators 52

Tackle.io

JULY 26, 2023

BOISE, ID – July 26, 2023 – Tackle.io , an end-to-end solution for B2B software companies to generate revenue through the cloud, announced today a collaboration with Amazon Web Services (AWS) to help independent software vendors (ISVs) accelerate their Cloud go-to-market (Cloud GTM) journey with AWS.

Co-Alliance 52

Co-Alliance Collaboration Channels and alliances Strategic alliances 52

Tackle.io

NOVEMBER 29, 2023

Las Vegas, NV — Nov 29, 2023 — Tackle.io , the only end-to-end Platform for faster, easier, data-informed selling through the clouds (Cloud GTM), today announced that it has seen transactions through its Platform grow more than 100% this year, crossing more than $5 billion dollars of Cloud Marketplace transactions overall.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems 52

Tackle.io

OCTOBER 26, 2022

For the third year in a row, Tackle surveyed both B2B software sellers and buyers about their participation in the Marketplaces, the value they get from the Marketplaces, the roadblocks they face, and the reasons they believe Cloud Marketplaces have the potential to become the revenue channel of the future.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Ecosystems 52

Channel Marketer Report

FEBRUARY 16, 2023

Channel professionals are making investments in their skills, striving to become seasoned operators of partnerships, the same way you would have seasoned operators of sales and marketing, Mathew told CMR last year. In the last year, Partnership Leaders doubled its members to 1,300.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Energy 52

Tackle.io

APRIL 27, 2021

Profitable co-sell opportunities . As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. . Shelly Landsmann, VP of International Sales & Global Alliances, Sisense.

Co-Alliance 59

Co-Alliance Channels and alliances Global alliance Engineering 59

Tackle.io

JUNE 30, 2023

But the good news is that Cloud GTM complements multiple routes to market, including direct, channel, consumption-based pricing, product-led growth, and Cloud Marketplaces — without the need to overhaul existing operations to provide the right experience for buyers. Cloud GTM is all about efficiently driving revenue through the clouds.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

DECEMBER 13, 2022

In the Partner Keynote, Ruba Borno, Vice President of AWS Worldwide Channels and Alliances, highlighted the ways cloud-powered innovation is helping AWS Partners accelerate customer business transformations through the adoption of Marketplace and, ultimately, cloud consumption. So how does data help?

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Retail 52

Tackle.io

APRIL 17, 2023

BOISE, Idaho — April 17, 2023 — Tackle.io , the leading software company dedicated to helping ISVs generate revenue through the clouds, today introduced the Cloud GTM Platform , the only end-to-end solution for selling B2B software through the Cloud Marketplaces.

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Finance 52

Impact

SEPTEMBER 18, 2024

In 2023, 200.4 Brands that tapped into partnership marketing saw revenue increase 13% YoY last year , emphasizing the importance of tailoring the channel’s strategies to evolving customer behavior. Nearly one-fifth (18%) of respondents who intend to shop this year didn’t make any purchases during Cyber Week 2023.

Retail 75

Retail Channels and alliances Co-Alliance Collaboration 75

Tackle.io

APRIL 27, 2021

As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. The experiences of a company preparing its first listing differ from those of a company with greater Marketplace maturity.

Co-Alliance 52

Co-Alliance Channels and alliances Global alliance Engineering 52

Tackle.io

JULY 16, 2021

In the world of software sales, Cloud Marketplaces have emerged as a powerful channel for landing bigger deals, accelerating deal velocity, and tapping into new budgets. It’s likely someone in an IT or Cloud Admin role or potentially someone in an Alliances, Partnerships, or Channel role. One budget that isn’t shrinking?

Co-Alliance 52

Co-Alliance Channels and alliances Alliance partnership Legal 52

Tackle.io

MARCH 18, 2021

For instance, Forrester projects that by 2023 17% of the $13 trillion global B2B spend will flow through ecommerce and Marketplaces—representing a $2 trillion shift away from traditional direct sales channels. Adding a new go-to-market sales channel is a significant undertaking, it’s best to advertise it as such.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Strategic partnership 52

Tackle.io

DECEMBER 8, 2023

Sometimes the question comes from a cloud alliances leader trying to navigate internal organization friction, other times from the CFO trying to understand this new way to do business, and sometimes from a CRO as part of a broader discussion on how to motivate a sales team to embrace co-selling with the clouds. In reality, nope.

Co-Alliance 52

Co-Alliance Channels and alliances Legal Engineering 52

Mindmatrix

MARCH 28, 2023

From the partner’s perspective, it helps them market better and drive more sales revenue, while the vendors enjoy higher partner engagement, better partner mindshare and ultimately, generate more revenue from their channel ecosystem.”

Channels and alliances 40

Channels and alliances Co-Alliance Marketing alliance Ecosystems 40

Tackle.io

SEPTEMBER 22, 2021

Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. It means that cloud marketplace will become part of everyone’s go-to-market system, and it’ll complement, both, how people sell direct as well as sell through channels.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Tackle.io

OCTOBER 27, 2021

Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. It means that cloud marketplace will become part of everyone’s go-to-market system, and it’ll complement, both, how people sell direct as well as sell through channels.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Magnetrix

JANUARY 24, 2023

Aired on January 17 2023. Rob Spee is a seasoned and experienced channel and alliance executive. He has created and executed channel strategies and programs ranging from start-up mode businesses, all the way to a $350M business. Listen to the podcast with guest speakers: Rob Spee and Vince Menzione.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Partnering capability and readiness 52

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Channel Insider

FEBRUARY 4, 2025

Channel partner programs allow IT vendors to equip their partners with products, resources, and support for driving business growth, service delivery, and assisting customers. Kindos new channel partner program Recently, cybersecurity company, Kindo, unveiled a new channel partner program geared towards AI-powered DevSecOps solutions.

Mergers and acquisition activities 108

Mergers and acquisition activities Channels and alliances Co-Alliance Ecosystems 108

Tackle.io

NOVEMBER 2, 2023

Welcome to Tackle’s 2023 State of Cloud Go-to-Market (Cloud GTM) Report. They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. billion in 2023. The total B2B cloud market is predicted to grow 21.7%

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75

Jake Jorgovan

JANUARY 1, 2025

trillion in 2023, with a compound annual growth rate (CAGR) of 7.0%. Chip Conley In 2018, inspired by his role as an intergenerational mentor at Airbnb, Conley co-founded Modern Elder Academy, the world's first midlife wisdom school. Before TravelPerk, Meir co-founded Hotel Ninjas, a hotel management software that Booking.com acquired.

Co-Alliance 130

Co-Alliance Retail Strategic partnership Channels and alliances 130

Impact

MARCH 17, 2025

billion globally in 2023, while digital and alternative marketing crossed a historic threshold claiming 50.6% ” Today’s consumer journey reveals a complex web of touchpoints spanning digital and physical channels. Traditional advertising spending fell by 2% to $403.86 of overall marketing budgets. While 83.8%

Channels and alliances 40

Channels and alliances Co-Alliance Retail Engineering 40