Impact

JULY 7, 2023

Top three partnership trends this year Creators are part of a massive industry expansion. Eighty-two percent of marketers budgeted for influencer marketing in 2023. Nurturing authenticity with creator partnerships Brands and creators must define authenticity by aligning on tangible values. billion in 2022 to $84 billion.

Credit 52

Credit Collaboration Partnership strategies Partnership success 52

Stellar Partnerships

APRIL 28, 2024

Sally : EssenceMediacom, a partner of UnLtd – a social purpose organisation connecting the media, marketing and creative industries with charities helping children and young people at risk, was seeking a charity to collaborate with. In 2023, our momentum continued with over 1,070 community fundraisers registering and $802,000 raised.

Strategic partnership 100

Strategic partnership Partnership success Collaboration 100

Impact

MARCH 17, 2025

billion globally in 2023, while digital and alternative marketing crossed a historic threshold claiming 50.6% ” The shift to partnership-based marketing requires a fundamental change in how brands approach collaborations. Traditional advertising spending fell by 2% to $403.86 of overall marketing budgets. And guess what?

Channels and alliances 40

Channels and alliances Co-Alliance Retail Engineering 40