Impact
DECEMBER 17, 2024
What brands can do : Focus partnership strategies on value demonstration rather than pure discounting to capture higher-intent purchases. The study compared brand performance during Cyber Week 2023 and Cyber Week 2024 in a year-over-year (YoY) analysis. Cyber Week refers to the period from Thanksgiving to Cyber Monday.
Impact
OCTOBER 23, 2024
Brands that adapt their strategies to these trends, particularly in partnership marketing and multichannel approaches, will likely see stronger performance in the upcoming holiday shopping season. Content reviews took a back seat to network partners, which drove 42% of clicks this year—an increase from 2023.
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Be Partner Ready
JUNE 18, 2023
When considering your corporate partnerships strategy, focus on the facts, not scaremongering. Factors such as global economic conditions, domestic policies, and unforeseen events can influence the trajectory. Economists and experts continuously analyse these factors to provide insights and forecasts, but the future remains uncertain.
Remarkable Partnerships
DECEMBER 12, 2023
2023 has been a challenging and remarkable year for us, so we want to share our 7 proud moments with you. He told us that they had followed our recommended approach to secure a three-year partnership with IG Group worth £750,000. We delivered two workshops on The Power of Shared Purpose at IFC 2023.
Impact
SEPTEMBER 20, 2023
In 2023, 41% of consumers said they intended to splurge. It so happens that partnerships motivate today’s savvy consumers to purchase. The 2023 Mid-Year Consumer Trend research study by impact.com analyzes consumer spending during Q1 and Q2 of this year, comparing it to the same time periods 2022.
Remarkable Partnerships
OCTOBER 31, 2023
Written by Georgina Oxlade, Associate Director of Operations, Remarkable Partnerships. International Fundraising Congress (IFC) 2023 was inspirational. The theme for 2023 was Unite. Remarkable Partnerships had the pleasure of delivering two workshops during the conference, as well as attending sessions delivered by others.
Impact
FEBRUARY 28, 2023
Weathering the storm: A partnership manager's guide to surviving economic downturn Discover five steps to thrive during a downturn and tips to ride out the storm with thoughtful decision-making. Keep these predictions in mind to craft a winning partnership strategy for 2023. billion in 2022 to USD 426.9
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