Impact

DECEMBER 17, 2024

What brands can do : Focus partnership strategies on value demonstration rather than pure discounting to capture higher-intent purchases. The study compared brand performance during Cyber Week 2023 and Cyber Week 2024 in a year-over-year (YoY) analysis. Cyber Week refers to the period from Thanksgiving to Cyber Monday.

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Strategic partnership Retail Partnership strategies Utilities 52

Impact

JULY 7, 2023

Top three partnership trends this year Creators are part of a massive industry expansion. Eighty-two percent of marketers budgeted for influencer marketing in 2023. The state of commerce content Publishing experts discussed fresh approaches to commerce content commission rates, pitches, and long-term partnership success.

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Credit Collaboration Partnership strategies Partnership success 52

Remarkable Partnerships

APRIL 10, 2024

In this blog we share our recommendations on how to get corporate partnerships ready: 1. Get your colleagues on board One of the most important factors to corporate partnerships success is to get your colleagues on board. When we look at the fundamentals that need to be in place there are usually gaps.

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Corporate partnerships Partnership success Partnership strategies 52

Impact

FEBRUARY 12, 2025

consumers were more intentional about shopping last year compared to 2023. The year-over-year (YoY) analysis compared performance during January 1-December 31, 2024 to the same period in 2023. Analysis period January 1, 2023 – December 31, 2023 vs January 1, 2024 – December 31, 2024.

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Strategic partnership Retail Partnership strategies Ecosystems 52