Cyber Week 2024: how top brands achieved 23% higher conversion rates through strategic partnerships
Impact
DECEMBER 17, 2024
What brands can do : Focus partnership strategies on value demonstration rather than pure discounting to capture higher-intent purchases. The study compared brand performance during Cyber Week 2023 and Cyber Week 2024 in a year-over-year (YoY) analysis. Cyber Week refers to the period from Thanksgiving to Cyber Monday.
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