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What brands can do : Focus partnershipstrategies on value demonstration rather than pure discounting to capture higher-intent purchases. The study compared brand performance during Cyber Week 2023 and Cyber Week 2024 in a year-over-year (YoY) analysis. Cyber Week refers to the period from Thanksgiving to Cyber Monday.
In 2023, 41% of consumers said they intended to splurge. However, consumers leaned into strategic spending this year, while consistently hunting down the best deal. It so happens that partnerships motivate today’s savvy consumers to purchase. For example: 6 key insights that shape consumer spending in 2023 1.
between 2023-2030. Against this backdrop, agile technology innovation and rapid market implementation, reinforced by a strategicpartnershipstrategy, will be critical to gaining first-mover advantage. The global excavators and loaders market is expected to reach $79.48 billion by 2030, growing at a CAGR of 5.2%
consumers were more intentional about shopping last year compared to 2023. The year-over-year (YoY) analysis compared performance during January 1-December 31, 2024 to the same period in 2023. Analysis period January 1, 2023 – December 31, 2023 vs January 1, 2024 – December 31, 2024.
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