Impact
DECEMBER 17, 2024
The study compared brand performance during Cyber Week 2023 and Cyber Week 2024 in a year-over-year (YoY) analysis. The date range for 2023 is October 28 to November 27, 2023, and for 2024, November 2 to December 2, 2024. This was earlier than in 2023, when conversion rates started to pick up closer to Cyber Week.
Stellar Partnerships
JANUARY 22, 2023
If you want to grow partnerships in 2023, you’ll need to examine the habits that have developed in your organisation and whether they are supporting or hindering your partnership success. But the partnership landscape is changing fast, and you’ll need to make the shift or get left behind.
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Impact
APRIL 23, 2024
Source: What brands want: building successful creator partnerships in 2023 8 ways creators can build resilience amid brands’ tightened budgets The most successful influencers will approach brand partnerships by providing more value and demonstrating their impact. Authenticity is still your biggest strength.
Impact
JULY 7, 2023
Top three partnership trends this year Creators are part of a massive industry expansion. Eighty-two percent of marketers budgeted for influencer marketing in 2023. The state of commerce content Publishing experts discussed fresh approaches to commerce content commission rates, pitches, and long-term partnership success.
Stellar Partnerships
APRIL 28, 2024
In 2023, our momentum continued with over 1,070 community fundraisers registering and $802,000 raised. Additionally, their contribution has driven increased website visits and media mentions, enhancing our partnership’s overall impact. All staff who participated in the media campaign in 2023 have been retained in 2024.
Remarkable Partnerships
APRIL 10, 2024
In this blog we share our recommendations on how to get corporate partnerships ready: 1. Get your colleagues on board One of the most important factors to corporate partnerships success is to get your colleagues on board. When we look at the fundamentals that need to be in place there are usually gaps.
Impact
FEBRUARY 12, 2025
consumers were more intentional about shopping last year compared to 2023. The year-over-year (YoY) analysis compared performance during January 1-December 31, 2024 to the same period in 2023. Analysis period January 1, 2023 – December 31, 2023 vs January 1, 2024 – December 31, 2024.
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