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billion in online spending across the five-day period, according to Adobemarking a significant milestone in holiday retail performance. The impact.com team analyzed data from thousands of North American retail brands during the four weeks leading up to and including Cyber Week (November 2 – December 2, 2024).
consumers were more intentional about shopping last year compared to 2023. The year-over-year (YoY) analysis compared performance during January 1-December 31, 2024 to the same period in 2023. Analysis period January 1, 2023 – December 31, 2023 vs January 1, 2024 – December 31, 2024.
billion globally in 2023, while digital and alternative marketing crossed a historic threshold claiming 50.6% of retail dollars are still spent in-store , the discovery and research phases happen predominantly online. Traditional advertising spending fell by 2% to $403.86 of overall marketing budgets. While 83.8% Income impact : 60.2%
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